Results 31 to 40 of about 292,880 (305)
Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge dan environmental concern terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 218 responden dengan rentang usia 21 – 41 tahun.
Aqilah Fairuz Diash, Dewi Syarifah
doaj +1 more source
Determinants of Green Product Purchase Intention
There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention.
Ai Chin Thoo +5 more
openaire +2 more sources
Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities
The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands.
Erna Sofriana Imaningsih +4 more
doaj +1 more source
Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention
The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi +3 more
doaj +1 more source
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [PDF]
Increasing attention to environment in recent decades has led to advent of "Green Marketing" concept. "Green purchase Intention" refers to behavioral tendency of consumers for buying a special product to meet environmental needs.
Fariborz Rahimnia +2 more
doaj +1 more source
Green product buying intentions among young consumers: extending the application of theory of planned behavior [PDF]
Green products present as one of the solutions for environment sustainability issue. This research reveals the factors explaining the purchase intention toward green products among young consumers.
Aisjah, Siti +3 more
core +2 more sources
Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer
The purpose of this study is to explore the limited exploration of the simultaneous influence of beneficial artificial intelligence, destructive artificial intelligence, and risky artificial intelligence on green purchase intention and green purchase ...
Megha Sharma, Apoorva Bhatnagar
doaj +1 more source
Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan melalui Nilai, Risiko, dan Kepercayaan terhadap Produk Hijau [PDF]
Efforts to Improve the Intention of Purchasing Eco-Friendly Products Through Value, Risk, and Trust on Green ProductsThis study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by ...
Waskito, J. (Jati)
core +2 more sources
The increasing number of consumers’ purchase intention on green products can be seen through the rising number of individuals who are willing to pay more for these products, and it proves this problem has attracted the attention of many circles.
Nisrina Qotrunnada +4 more
doaj +1 more source
ABSTRACT Background Families of children with cancer experience significant financial strain, even with universal healthcare. Indirect costs, such as productivity losses and non‐medical expenses, are rarely included in economic evaluations, and little is known about how effectively financial aid programmes alleviate this burden. Childhood brain tumours
Megumi Lim +8 more
wiley +1 more source

