Results 31 to 40 of about 8,841 (300)

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism [PDF]

, 2019
Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment.
Luthra, Sunil, Panda T.K., Jakhar, S, Kazancoglu, Ipek, Kumar A., Nayak, Sonali Sitoshna, Luthra, S, Kazancoglu I., Panda, Tapan Kumar, Jakhar S., Naya, Sonali Sitoshna, Garza-Reyes J.A., Garza-Reyes, J. A., Panda, T. K., Luthra S., Jakhar, Suresh, Garza-Reyes, Jose Arturo, Kumar, Anil, Kazancoglu, I, Nayak, S.S., Nayak S.S.   +20 more
core   +1 more source

THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2018
This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram ...
Pratiwi N.P.D.K., Sulhaini, Rinuastuti B.H.   +2 more
doaj   +1 more source

Pengaruh Environmental Knowledge dan Environmental Concern terhadap Green Purchase Intention pada Generasi Milenial

Buletin Riset Psikologi dan Kesehatan Mental, 2021
Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge dan environmental concern terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 218 responden dengan rentang usia 21 – 41 tahun.
Aqilah Fairuz Diash, Dewi Syarifah
doaj   +1 more source

ANALYSIS OF THE INFLUENCE OF CONSUMER PURCHASE INTENTIONS ON GREEN PRODUCT PURCHASE

Jurnal Ekonomi Trisakti, 2023
Dalam beberapa waktu terakhir, terjadi peningkatan jumlah produk ramah lingkungan yang beredar di Indonesia. Perusahaan-perusahaan yang menyediakan produk semacam itu melihat adanya peluang untuk memperoleh pangsa pasar di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh niat pembelian konsumen terhadap produk ramah lingkungan ...
Yoga Ferdiansyah, Luki Adiati Pratomo
openaire   +1 more source

Determinants of Green Product Purchase Intention

Asia Proceedings of Social Sciences, 2018
There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention.
Ai Chin Thoo, Nor Haslinda binti Mohd Lawi, Farrah Merlinda Muharam, Umar Haiyat Abdul Kohar, Tan Liat Choon, Norhayati Zakuan   +5 more
openaire   +2 more sources

Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities

Jurnal Manajemen, 2023
The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands.
Erna Sofriana Imaningsih, Mohd Yusoff Yusliza, Hamdan Hamdan, Eri Marlapa, Aldina Shiratina   +4 more
doaj   +1 more source

Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention

Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi, Rosita, Hendry, Yusuf Ronny Edward   +3 more
doaj   +1 more source

Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer

Journal of Metaverse
The purpose of this study is to explore the limited exploration of the simultaneous influence of beneficial artificial intelligence, destructive artificial intelligence, and risky artificial intelligence on green purchase intention and green purchase ...
Megha Sharma, Apoorva Bhatnagar
doaj   +1 more source

Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [PDF]

‫مدیریت بازرگانی, 2016
Increasing attention to environment in recent decades has led to advent of "Green Marketing" concept. "Green purchase Intention" refers to behavioral tendency of consumers for buying a special product to meet environmental needs.
Fariborz Rahimnia, Yasaman Noruzi Nik, Afsaneh Yoosofpour   +2 more
doaj   +1 more source

Consumer’s purchase intention of a green home [PDF]

, 2021
This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated.
Rafiq Ali, Nasima, Abdille, Samira Mohamed Yusuf   +1 more
core