Results 41 to 50 of about 2,554,379 (338)

THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2018
This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram ...
Pratiwi N.P.D.K., Sulhaini, Rinuastuti B.H.   +2 more
doaj   +1 more source

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Southeast Asian Business Review, 2023
This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era.
Imroatul Afifah, Rini Kuswati
openaire   +1 more source

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism [PDF]

, 2019
Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment.
Luthra, Sunil, Panda T.K., Jakhar, S, Kazancoglu, Ipek, Kumar A., Nayak, Sonali Sitoshna, Luthra, S, Kazancoglu I., Panda, Tapan Kumar, Jakhar S., Naya, Sonali Sitoshna, Garza-Reyes J.A., Garza-Reyes, J. A., Panda, T. K., Luthra S., Jakhar, Suresh, Garza-Reyes, Jose Arturo, Kumar, Anil, Kazancoglu, I, Nayak, S.S., Nayak S.S.   +20 more
core   +1 more source

Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention

Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi, Rosita, Hendry, Yusuf Ronny Edward   +3 more
doaj   +1 more source

Consumer´s purchase intention for a green home

, 2021
This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated. The statistical methods for analysis that were used are descriptive analysis, one-way ANOVA, and linear regression.
Rafiq Ali, Nasima, Abdille, Samira Mohamed Yusuf   +1 more
openaire   +2 more sources

The Influence of Green Perceived Value, Green Brand Image, Price Sensitivity, and Reliability on Purchase Intention with Green Trust as a Mediating Variable

Danadyaksa
The global automotive industry is undergoing a significant transformation toward sustainable mobility in response to climate change and rising carbon emissions.
Pandawatma Irwantri, Sarwoto
doaj   +1 more source

Pengaruh Environmental Knowledge dan Environmental Concern terhadap Green Purchase Intention pada Generasi Milenial

Buletin Riset Psikologi dan Kesehatan Mental, 2021
Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge dan environmental concern terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 218 responden dengan rentang usia 21 – 41 tahun.
Aqilah Fairuz Diash, Dewi Syarifah
doaj   +1 more source

Determinants of Green Product Purchase Intention

Asia Proceedings of Social Sciences, 2018
There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention.
Ai Chin Thoo, Nor Haslinda binti Mohd Lawi, Farrah Merlinda Muharam, Umar Haiyat Abdul Kohar, Tan Liat Choon, Norhayati Zakuan   +5 more
openaire   +2 more sources

Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer

Journal of Metaverse
The purpose of this study is to explore the limited exploration of the simultaneous influence of beneficial artificial intelligence, destructive artificial intelligence, and risky artificial intelligence on green purchase intention and green purchase ...
Megha Sharma, Apoorva Bhatnagar
doaj   +1 more source

Anteseden dari Green Purchase Intention [PDF]

Penelitian ini bertujuan untuk menguji dan menganalisis peran attitude, subjective norm, perceived behavioral control, social media usage, social media marketing, dan digital marketing interactions terhadap green purchase intentions di kalangan konsumen ...
Siagian, Yolanda Masnita, Tamareynee, Stella Pricilia   +1 more
core   +1 more source