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Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel
International Journal of Indonesian Business Review, 2023 This research is aims to confirmation of the influence of TPB (Theory Planned Behavior), willingness to pay and environmental consciousness on green purchase behavior by green purchase intention on green apparel. Respondents are received 343 that contains Y and Z generations from Batam by filled quetionnaires online.
Irine Lim, Lady Lady
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Green purchase intention: The power of success in green marketing promotion , [PDF]
Management Science Letters, 2021 The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry.
Jamal, Fauziyah Nur +3 more
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LINKING GREEN SCEPTICISM TO GREEN PURCHASE INTENTION
Journal of Tourism, Hospitality and Environment Management, 2022 The increased awareness on climate change and various environmental problems has induced consumers’ eco-friendly or green purchase intention. However, the perceptions that firms are disseminating inaccurate or confusing green information (greenwashing) have increased customer scepticism about environmentally friendly or green claims.
Jenny E.P. Chuah +2 more
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The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust [PDF]
Management Science Letters, 2020 The study discusses the influence of greenwash on green purchase intention and explores the mediation roles of green confusion, green perceived risk and green trust.
Saeed M.Z. A. Tarabieh
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Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product
At-Tadbir: Jurnal Ilmiah Manajemen, 2023 This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior.
Taufik Fajar Hidayatullah, Yudi Sutarso
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Factors influencing green energy purchase intention and behaviour: an empirical study
, 2021 This research examines the factors influencing consumers' purchase intentions and actual behaviours concerning green energy. Although consumers are indicating much more interest in green energy, not enough research has been done on this topic.
Ahmed, Al Sadat Ibne
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GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Jurnal Aplikasi Manajemen, 2023 Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
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Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh attitude toward green product dan green brand knowledge terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 125 partisipan dengan rentang usia 21-41 tahun.
Dea Shinta Saraswati +1 more
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"Green Purchase Intentions Of Romanian Consumers " [PDF]
Annales Universitatis Apulensis Series Oeconomica, 2013 This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived Product Quality, Organization‘s Green Image ...
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Performance, 2023 This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information ...
Muhammad Yusuf As-Shiddiqie +2 more
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