On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach [PDF]
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang +2 more
doaj +2 more sources
The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj +3 more sources
How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis [PDF]
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior.
Cong Doanh Duong +2 more
doaj +2 more sources
PERAN ANTECEDENT GREEN PURCHASE INTENTION TERHADAP GREEN PURCHASE BEHAVIOR [PDF]
Secara garis besar penelitian ini bertujuan melihat hubungan kausalitasPerceived Consumer Effectiveness(PCE) dan Green University Advertising (GUA) serta Green Purchase Intention (GPI) terhadapGreen purchase Behavior(GPB). Penelitian ini melakukan eksplorasi penelitian berbasis partial least square (PLS). Satuan unit analisis adalah seluruh Warga UNNES
Mulyono, Kemal Budi
openaire +2 more sources
Green Product Purchase intention in Malaysia [PDF]
El propósito de este estudio es identificar los factores clave que influyen en las intenciones de compra de productos verdes de la población de Malasia, específicamente en la ciudad de Petaling Jaya en el estado de Selangor. También pretende potenciar la relación entre la intención de compra del producto verde y sus antecedentes como precio, calidad y ...
Farida Bhanu, Tan Chin Hooi
core +5 more sources
The influences of perceived green advertising value and motivation types on green purchasing intention [PDF]
This study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention.
Thu Ha Bui +2 more
doaj +2 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM [PDF]
This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a
Mai Ngoc Khuong +2 more
doaj +1 more source
Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention
Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini +4 more
doaj +1 more source
Factors Affecting Purchase Intention of Green Products among Households in Sarawak [PDF]
This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products,
Nur Nadhira, Baharuddin +2 more
core +1 more source

