Results 11 to 20 of about 2,554,379 (338)

On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach [PDF]

open access: yesFrontiers in Psychology, 2021
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang   +2 more
doaj   +2 more sources

Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour

open access: yesAptisi Transactions on Technopreneurship, 2023
The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj   +3 more sources

How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis [PDF]

open access: yesHeliyon, 2023
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior.
Cong Doanh Duong   +2 more
doaj   +2 more sources

PERAN ANTECEDENT GREEN PURCHASE INTENTION TERHADAP GREEN PURCHASE BEHAVIOR [PDF]

open access: yesEquilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi, 2018
Secara garis besar penelitian ini bertujuan melihat hubungan kausalitasPerceived Consumer Effectiveness(PCE) dan Green University Advertising (GUA) serta Green Purchase Intention (GPI) terhadapGreen purchase Behavior(GPB). Penelitian ini melakukan eksplorasi penelitian berbasis partial least square (PLS). Satuan unit analisis adalah seluruh Warga UNNES
Mulyono, Kemal Budi
openaire   +2 more sources

Green Product Purchase intention in Malaysia [PDF]

open access: yes, 2018
El propósito de este estudio es identificar los factores clave que influyen en las intenciones de compra de productos verdes de la población de Malasia, específicamente en la ciudad de Petaling Jaya en el estado de Selangor. También pretende potenciar la relación entre la intención de compra del producto verde y sus antecedentes como precio, calidad y ...
Farida Bhanu, Tan Chin Hooi
core   +5 more sources

The influences of perceived green advertising value and motivation types on green purchasing intention [PDF]

open access: yesFrontiers in Psychology
This study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention.
Thu Ha Bui   +2 more
doaj   +2 more sources

The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]

open access: yesManagement Science Letters, 2021
This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi   +2 more
doaj   +1 more source

THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM [PDF]

open access: yesZbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2023
This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a
Mai Ngoc Khuong   +2 more
doaj   +1 more source

Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention

open access: yesJournal of Management and Business Review, 2023
Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini   +4 more
doaj   +1 more source

Factors Affecting Purchase Intention of Green Products among Households in Sarawak [PDF]

open access: yes, 2021
This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products,
Nur Nadhira, Baharuddin   +2 more
core   +1 more source

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