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PERAN ANTECEDENT GREEN PURCHASE INTENTION TERHADAP GREEN PURCHASE BEHAVIOR [PDF]

Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi, 2018
Secara garis besar penelitian ini bertujuan melihat hubungan kausalitasPerceived Consumer Effectiveness(PCE) dan Green University Advertising (GUA) serta Green Purchase Intention (GPI) terhadapGreen purchase Behavior(GPB). Penelitian ini melakukan eksplorasi penelitian berbasis partial least square (PLS). Satuan unit analisis adalah seluruh Warga UNNES
Mulyono, Kemal Budi
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Pengaruh Attitude toward Green Brand dan Green Brand Knowledge terhadap Green Purchase Intention pada Generasi Milenial

Buletin Riset Psikologi dan Kesehatan Mental, 2021
Penelitian ini bertujuan untuk mengetahui pengaruh attitude toward green product dan green brand knowledge terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 125 partisipan dengan rentang usia 21-41 tahun.
Dea Shinta Saraswati, Rosatyani Adiati Puspita   +1 more
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Green Product Purchase intention in Malaysia

, 2018
El propósito de este estudio es identificar los factores clave que influyen en las intenciones de compra de productos verdes de la población de Malasia, específicamente en la ciudad de Petaling Jaya en el estado de Selangor. También pretende potenciar la relación entre la intención de compra del producto verde y sus antecedentes como precio, calidad y ...
Farida Bhanu, Tan Chin Hooi
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INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW
This study aims to explain how Green Marketing influences Green Purchase Intention mediated by Environmental Awareness among Starbucks consumers in Jambi City. The sampling method used is Purposive Sampling with a total of 100 respondents. Primary data were obtained through a questionnaire using a Likert scale. The data analysis method employed Partial
Risyafani, Sonia, Musnaini, Musnaini, Adriani, Zulfina   +2 more
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Factors Affecting Purchase Intention of Green Products among Households in Sarawak [PDF]

, 2021
This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products,
Nur Nadhira, Baharuddin, Rossazana Ab-Rahim, Ab-Rahim, Jocelyn Goh Swee Kee, Goh   +2 more
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Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel

International Journal of Indonesian Business Review, 2023
This research is aims to confirmation of the influence of TPB (Theory Planned Behavior), willingness to pay and environmental consciousness on green purchase behavior by green purchase intention on green apparel. Respondents are received 343 that contains Y and Z generations from Batam by filled quetionnaires online.
Irine Lim, Lady Lady
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Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product

At-Tadbir: Jurnal Ilmiah Manajemen, 2023
This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior.
Taufik Fajar Hidayatullah, Yudi Sutarso
doaj   +1 more source

Factors influencing green energy purchase intention and behaviour: an empirical study

, 2021
This research examines the factors influencing consumers' purchase intentions and actual behaviours concerning green energy. Although consumers are indicating much more interest in green energy, not enough research has been done on this topic.
Ahmed, Al Sadat Ibne
core   +1 more source

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

Jurnal Aplikasi Manajemen, 2023
Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika, Nadia Nadia, Mohamad Najmudin, Ale Bemby Hasibuan   +3 more
doaj   +1 more source

Antecedents for green purchase intention : moderating effect of masculinity-femininity on the relationship between antecedents and green purchase intention [PDF]

, 2019
At present, green consumer behavior is an emerging topic for both academia and business. According to various scholars, individual factors, including motivation, environmental concern, attitudes, personal values, etc. as well as external factors, including socioeconomic conditions, availability of the products, etc.
Tarannum, Iffat, Kovalev, Timofei
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