Results 11 to 20 of about 6,065 (215)
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
doaj +1 more source
Penelitian ini bertujuan untuk mengetahui pengaruh attitude toward green product dan green brand knowledge terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 125 partisipan dengan rentang usia 21-41 tahun.
Dea Shinta Saraswati +1 more
doaj +1 more source
This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information ...
Muhammad Yusuf As-Shiddiqie +2 more
doaj +1 more source
This work has aimed to investigate the consumers’ green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia.
Xia Chen +6 more
doaj +1 more source
INFERRING CRITICAL FACTORS PREDICTING CONSUMERS’ SUSTAINABLE GREEN PURCHASE BEHAVIOR FROM THE PERSPECTIVE OF DEVELOPING NATION [PDF]
The purpose of this study was to explore factors affecting consumersâ green purchase behavior in the context of a developing nation, India. We proposed an integrated model based on the theory of planned behavior (TPB) and Social cognitive theory ...
Bireswar Dutta +2 more
doaj +1 more source
Green Wave: Navigating the future of Consumers Picks Multigroup Analysis [PDF]
This study analytically evaluates the factors that affect consumers' green consumption objectives The world's natural environment is being polluted by rising commercial activity and output, as evidenced for example, by harm to people, animals, and crops.
هشام قاسم فاضل
doaj +1 more source
As the global population continues to grow, the impact of environmental damage and resource depletion has been severely increased. In this context, green food gains tremendous potential as a sustainable solution.
Can Zheng, Shuai Ling, Dongmin Cho
doaj +1 more source
Green housing is a new type of building that advocates energy saving and environmental protection. How to stimulate buyers to buy green housing under the background of high cost is the key problem to guide green consumption.
Qun Feng +4 more
doaj +1 more source
THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION [PDF]
This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram ...
Pratiwi N.P.D.K. +2 more
doaj +1 more source
Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge dan environmental concern terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 218 responden dengan rentang usia 21 – 41 tahun.
Aqilah Fairuz Diash, Dewi Syarifah
doaj +1 more source

