Results 61 to 70 of about 3,437,527 (193)

Role of Green Marketing Mix and Attitude toward Green Marketing on Buyer’s Behavior and Brand Loyalty

ACADEMIA International Journal for Social Sciences
The current study aims to examine the impact of attitude toward green marketing and the elements of the green marketing mix—product, price, place, promotion, and packaging—on green purchase intention, as well as its subsequent influence on green purchase behavior, willingness to pay a premium, and green brand loyalty.
null Raheel Farooqi, null Reema Frooghi, null Muhammad Hamza Farooqui, null Syed Ali Nabeel Naqvi, null Muhammad Sufyan Ramish   +4 more
openaire   +1 more source

RETAIL MARKETING INSTRUMENTS – AN ANALYTIC APPROACH [PDF]

Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There
Assist. Ph.D Student Dan Cristian Dabija, Lect. Ph.D Alt Monika Anetta, Assist. Ph.D Student Ioana N. Abrudan   +2 more
core  

The Influence of Green Marketing Mix on Customer Satisfaction in Apple Inc.’s Sustainable Branding

Khazanah Sosial
This study aims to examine the impact of the green marketing mix on customer satisfaction, using Apple as a case study of environmentally conscious corporate strategy.
Farah Rizkya Alessandri
doaj   +1 more source

Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian Dalam Memilih Produk ELektronik [PDF]

, 2018
Penelitian ini dilakukan untuk mengetahui pengaruh green marketing mix terhadap keputusan pembelian dalam memilih produk elektronik. Tujuan dilakukannya penelitian ini adalah untuk mengetahui bagaimana pelaksanaa green marketing mix yang terdiri dari 4P (
PUTRI WULANDARI
core  

Green marketing practice and green purchase intention: a bibliometric analysis and systematic literature review

Future Business Journal
Purpose  Green marketing has become essential for addressing environmental imperatives while meeting consumer demands. This study conducts a systematic literature review and bibliometric analysis examining how green marketing practices influence green ...
Alene Eyasu, Mulugeta Negash, Girma Tilahun   +2 more
doaj   +1 more source

Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian Produk The Body Shop di Lippo Plaza Jember [PDF]

Green marketing, pemasaran dilakukan dengan menggabungkan kepedulian lingkungan yang dibutuhkan oleh konsumen dalam setiap kegiatan pemasaran yang dilakukan oleh perusahaan.
Putrisari, Teti
core   +1 more source

Analysis of the Body Shop’s Green Marketing Mix Strategy

Proceeding of the International Conference on Management, Entrepreneurship, and Business
In response to the escalating challenge of packaging waste in the beauty industry, The Body Shop Indonesia has implemented a Green Marketing Mix through its Bring Back Our Bottles (BBOB) and Refill Station programs. This study aims to analyze the strategic implementation of this approach, assess consumer perceptions and engagement, and explore the ...
null Nabila Fajrina, null Andriyanto Andriyanto, null Rabi'ah Adawiyah, null Muhammad Firdaus Isfandi   +3 more
openaire   +1 more source

Influence of Green Marketing Mix and Customer Fulfillment: An Empirical Study [PDF]

, 2015
The aim of this research is to explore the influence of green marketing mix on customer satisfaction. The data was collected through survey questionnaire using 5 point Likert scale from the sample of 230, but 203 useable responses were received. The data
Pasha, Ahmad Tisman, Durrani, Ahmad Bemisal, Cheema, Sadia, Khokhar, M. Fayyaz   +3 more
core   +1 more source

Benefit of Colored Lights on Marketing of Ready Made Garments

Journal of Architecture, Art & Humanistic Science, 2019
The aim of the research is to create a tool for marketing ready-made garments through the use of colored lights in comparison to the impact of three different types of light intensity of colored LED lamps, which is 3w-5w-9w, and to identify the effect of
Sarah Megahed, Hatem Edrees, Ahmed Elwan
doaj   +1 more source

The Extent of Implementation of the Green Marketing Mix on Selected Coffeeshops

International Journal of Innovative Science and Research Technology (IJISRT)
Green marketing has emerged as a significant corporate approach as countries' environmental awareness has increased globally. As public awareness of global warming and climate change grows, people have grown more cautious about their purchases, particularly the nature of acquired products.
Shane Kaye Joi N. Gonzales, Josefine M. De Leon, Joe-el S. Marcelo   +2 more
openaire   +1 more source