Results 31 to 40 of about 5,083 (260)

Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

تحقیقات بازار یابی نوین, 2012
The purpose of this study is investigating the consumer's attitude toward green marketing mix of Pagah dairy products company and its effect on green purchase decision of dairy products consumers.
Habibollah Ranaei Kordshouli, ahmad allahyari bouzanjani   +1 more
doaj   +2 more sources

The Impact of Hotel Green Marketing Mix on Purchase Intention (Applied on Red Sea Hotels) [PDF]

Journal of Tourism, Hotels and Heritage
This study investigates the effect of the Green Marketing Mix (GMM) on purchase intention within Red Sea hotels, emphasizing seven key components: product, price, place, promotion, people, process, and physical evidence.
Hamad Hamdoun
doaj   +1 more source

Perceived Impacts and Predictors of Cannabis Products Used by Patients with Rheumatologic Conditions in Alberta, Canada: A Multivariable Analysis of Cross‐Sectional Survey Data

Arthritis Care &Research, EarlyView.
Objective This study aimed to characterize cannabis product choices (cannabinoid content and formulation) among patients with rheumatologic conditions and their associations with patient factors, patient‐reported perceived side effects, and positive impacts.
Susan Zhang, Samuel A.J. Lowe, Frank Sun, Allyson Jones, Tarek Turk, Joanne Olson, Pauline Paul, Shelby Yamamoto, Linda Kolewaski, Elaine Yacyshyn, Cheryl A. Sadowski   +10 more
wiley   +1 more source

Consumers Mapping and Green Marketing Design for Products with Reusable Packaging

Journal of Management and Business Review, 2023
Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti, Cindy Avelin Priska, Gunawan Gunawan   +2 more
doaj   +1 more source

Carboxylic‐Acid Functionalized Multiwalled Carbon Nanotube‐Alkane‐Based Resistive Temperature Sensor for Cold Chain Applications

Advanced Engineering Materials, EarlyView.
This study presents a reversible temperature sensor with high switching ratio, ∼103. The device is fabricated using PET‐ITO and carbon nanotube dispersions in alkane. Considering its application in cold chain logistics, a proof‐of‐concept with LED is showcased. Thus, a temperature drop below the threshold temperature (crystallization temperature of the
Sunil Kumar Behera, Philippe Marrec, A. Jorge Parola, Madalena Dionísio, Hugo Águas, Andreia F. M. Santos, Hamed Pourkheirollah, Donald Lupo, César A. T. Laia   +8 more
wiley   +1 more source

GREEN MARKETING STRATEGI: KEBIJAKAN PERUSAHAAN

Among Makarti, 2019
Tujuan dari penelitian ini adalah menganalisis kebijakan perusahaan dengan menggunakan green marketing strategi. Populasi dan sampelnya adalah perusahaan manufaktur di Jawa Tengah khususnya perusahaan kertas.
Amin Kuncoro
doaj   +1 more source

Innovative Processing of Compacted Waste Aluminum Alloy Powders via Controlled Remelting and Solidification

Advanced Engineering Materials, EarlyView.
This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira, Marcella Gaute Cavalcante Xavier, Abdoul‐Aziz Bogno, Piter Gargarella, José Eduardo Spinelli   +4 more
wiley   +1 more source

Green Marketing and Intention to Buy Green Product: Systematic Literature Review

Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri, 2023
Society in the current period is facing various kinds of challenges and obstacles related to the acceleration of urbanization and industrialization. As for the problems at the moment, namely the health crisis and pollution that can threaten the present ...
Sri Lestari, Arfan Bakhtiar, Hery Suliantoro   +2 more
doaj   +1 more source

Additive Manufacturing of Continuous Fibre Reinforced Composites: Process, Characterisation, Modelling, and Sustainability

Advanced Engineering Materials, EarlyView.
Additive manufacturing provides precise control over the placement of continuous fibres within polymer matrices, enabling customised mechanical performance in composite components. This article explores processing strategies, mechanical testing, and modelling approaches for additive manufactured continuous fibre‐reinforced composites.
Cherian Thomas, Amir Hosein Sakhaei
wiley   +1 more source

Impact of Green Marketing Mix on Consumer Decision Making Process [PDF]

‫مدیریت بازرگانی, 2010
In recent years, increasing concerns have appeared among experts of all fields toward environment in which researchers and experts of marketing were also included in a way that caused the generation of a new concept of marketing, called "Green Marketing".
M.R Ramezanian, Reza Esmaeilpour, Hedyeh Tondkar   +2 more
doaj