4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix
Der Betriebswirt, 2021 The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group.
Runa Strott, Strott, Runa
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Impact of Green Marketing Mix on Consumer Decision Making Process [PDF]
مدیریت بازرگانی, 2010 In recent years, increasing concerns have appeared among experts of all fields toward environment in which researchers and experts of marketing were also included in a way that caused the generation of a new concept of marketing, called "Green Marketing".
M.R Ramezanian +2 more
doaj +1 more source
The Role of Green Marketing Mix in Enhancing Customer Engagement [PDF]
International Journal of Tourism and Hospitality ManagementIn response to growing environmental concerns and changing consumer tastes, the hospitality sector is progressively implementing sustainable practices. In the hospitality sector, the green marketing mix is essential in determining how customers interact ...
Michael Zaki +2 more
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Green Marketing Mix on Green Buying Intention: Consumer Purchasing Behavior as a Moderating [PDF]
, 2023 Technological developments not only affect people's lives but al-so affect the environment. Public awareness in maintaining environmental health which has become an issue every year.
Dewi, Hayuning Purnama
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The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision [PDF]
Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia, 2021 The research explores the effect of marketing mix on consumer behavior to buy environmentally friendly products—this research was conducted on AQUA, a mineral water brand. Green marketing and green product concepts have become the focus of attention from people in business to retaining consumers.
Lili Fitriani +3 more
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Explaining the greening of industrial marketing mix from the perspective of behavioral theories (case study of Tehran Oil Company) [PDF]
مطالعات مدیریت توسعه سبز, 2023 Considering the environmental problems caused by industrial activities in recent years, attention has been paid to the organization's green measures to solve environmental problems.
Maryam Hoseyni
doaj +1 more source
Factors affecting implementation of green marketing orientation [PDF]
SHS Web of Conferences, 2020 Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability ...
Vilkaite-Vaitone Neringa +1 more
doaj +1 more source
PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SKINCARE MEREK INNISFREE [PDF]
, 2023 Penelitian ini bertujuan untuk mengetahui pengaruh dari green marketing mix (green product, green price, green place dan green promotion) terhadap keputusan pembelian konsumen pada produk skincare merek Innisfree.
FEBBY MYREA ALIFA, .
core +1 more source
, 2020 Purpose: The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix ...
Lahtinen, Ville +5 more
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THE IMPACT OF USING GREEN MARKETING TO CONTRIBUTE TO ACHIEVING SUSTAINABLE DEVELOPMENT AN APPLIED STUDY ON SOME INDUSTRIAL COMPANIES [PDF]
Journal of Environmental ScienceThe research aimed to study the impact of using green marketing to contribute to achieving sustainable development, as well as identifying the relationship between using the green marketing philosophy and the dimensions of the green marketing mix (green ...
Hiyam Al-Desouki +2 more
doaj +1 more source