Results 11 to 20 of about 5,083 (260)

How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop

Jurnal Manajemen, 2019
The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively.
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
doaj   +1 more source

Green marketing in the coffee shop: Gen Z repurchase intention through customer satisfaction [PDF]

BIO Web of Conferences
The coffee shops in Sleman Regency, Yogyakarta, have not widely applied the green marketing mix in their business. Besides, no existing study exists on green marketing mix toward repurchase intention with customer satisfaction as a mediation variable ...
Mahardika Rehania Putri, Ismoyowati Dyah, Ushada Mirwan   +2 more
doaj   +1 more source

Factors affecting implementation of green marketing orientation [PDF]

SHS Web of Conferences, 2020
Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability ...
Vilkaite-Vaitone Neringa, Skackauskiene Ilona   +1 more
doaj   +1 more source

Explaining the greening of industrial marketing mix from the perspective of behavioral theories (case study of Tehran Oil Company) [PDF]

مطالعات مدیریت توسعه سبز, 2023
Considering the environmental problems caused by industrial activities in recent years, attention has been paid to the organization's green measures to solve environmental problems.
Maryam Hoseyni
doaj   +1 more source

THE IMPACT OF USING GREEN MARKETING TO CONTRIBUTE TO ACHIEVING SUSTAINABLE DEVELOPMENT AN APPLIED STUDY ON SOME INDUSTRIAL COMPANIES [PDF]

Journal of Environmental Science
The research aimed to study the impact of using green marketing to contribute to achieving sustainable development, as well as identifying the relationship between using the green marketing philosophy and the dimensions of the green marketing mix (green ...
Hiyam Al-Desouki, Sayed Al-Khouly, Sameh Al-Sayed   +2 more
doaj   +1 more source

PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEACH VOLUNTRIP DI PT. GEMILANG MEDIA WISATAMA DI YOGYAKARTA

Jurnal IPTA, 2023
Green marketing mix is an important field of study for companies because it provides opportunities for competitive advantage that can influence consumer purchasing decisions. This research aims to determine the effect of green marketing mix on purchasing
Aurora Ranting Salsabilla, LGLK. Dewi, Ni Putu Eka Mahadewi   +2 more
doaj   +1 more source

Identification of green marketing strategies: perspective of a developing country [PDF]

Innovative Marketing, 2019
Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati   +2 more
doaj   +2 more sources

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers

Tržište, 2020
Purpose – Seeking to understand sustainability through the concept of green marketing mix and green consumer behaviour better, this paper examines their role in expressing green purchase intentions.
Branka Dropulić, Zoran Krupka
doaj   +1 more source

How the Green Marketing Mix Shapes Sustainable Consumption: Consumer Skepticism as a Multilevel Mediator in Saudi Arabia [PDF]

The Retail and Marketing Review
This study examines the effects of the green marketing mix, which comprises green products, pricing, distribution, and promotion, on sustainable consumption behavior, mediated by consumer skepticism in Saudi Arabia.
Dr Ammar A. Alawadh
doaj   +1 more source