THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
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Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin
Jurnal Ekonomi Akuntansi dan Manajemen, 2023 As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah +1 more
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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THE IMPACT OF USING GREEN MARKETING TO CONTRIBUTE TO ACHIEVING SUSTAINABLE DEVELOPMENT AN APPLIED STUDY ON SOME INDUSTRIAL COMPANIES [PDF]
Journal of Environmental ScienceThe research aimed to study the impact of using green marketing to contribute to achieving sustainable development, as well as identifying the relationship between using the green marketing philosophy and the dimensions of the green marketing mix (green ...
Hiyam Al-Desouki +2 more
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Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business
Problemy Ekorozwoju, 2023 Green Marketing is not a novel concept in the field of marketing. The American Marketing Association designates green marketing as an essential tool of marketing that promotes environmentally friendly products.
Sachin Chauhan, Naznin Naznin
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Methodological Perspective of Evaluation of Green Marketing Performance
Economics and Business, 2019 There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance.
Skackauskiene Ilona +1 more
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Revisiting Green Marketing Implementation in Halal Cosmetic Brands
al-Uqud: Journal of Islamic Economics, 2020 The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the
Ika Diyah Candra Arifah
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How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop
Jurnal Manajemen, 2019 The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively.
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
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GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT [PDF]
Arab Universities Journal of Agricultural Sciences, 2017 Environmental issues is an important topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms /producer in order to gain profit and protect
Soha El-Deep, Ahmed El-Sayd
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Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
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