Results 11 to 20 of about 740,464 (280)

The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]

Journal of Business Research, 2019
This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George, Carrigan, Marylyn, Papadas, Karolos, Piha, Lamprini   +3 more
core   +4 more sources

Green marketing orientation: Conceptualization, scale development and validation [PDF]

Journal of Business Research, 2017
As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance.
Avlonitis, George, Carrigan, Marylyn, Papadas, Karolos   +2 more
core   +4 more sources

Marketing Strategy Development for Green House Karamba Hydroponic Vegetables

Jurnal Manajemen & Agribisnis, 2022
Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah, Popong Nurhayati, Annisa Ramadanti   +2 more
doaj   +1 more source

Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire?

Jurnal Aplikasi Bisnis dan Manajemen, 2022
The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards ...
Pepey Riawati Kurnia, Livia Narda, Rike Penta Sitio   +2 more
doaj   +1 more source

A Novel Hybrid Multiple Attribute Decision Making Framework for Enterprise Green Marketing Performance Management Evaluation Based on the Triangular Fuzzy Neutrosophic Sets

IEEE Access, 2023
The performance of green marketing refers to the realistic state of green marketing activities in terms of enterprise development, consumer demand and social ecological environment.
Chengxin Guo, Yiyu Wang, Shuai Yuan, Zeyang Li   +3 more
doaj   +1 more source

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

Jurnal Aplikasi Manajemen, 2021
This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
doaj   +1 more source

PERAN MEDIASI BRAND IMAGE PADA PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY (Studi Kasus Pada Pelanggan Starbucks Di Kota Denpasar)

E-Jurnal Manajemen, 2021
Perusahaan yang memproduksi produknya dengan isu environmentally friendly memiliki brand imgae yang lebih baik karena perusahaan dianggap peduli pada kelestarian lingkungan hidup.
Ida Bagus Rai Keniten Adnyana, I Wayan Santika   +1 more
doaj   +1 more source

Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin

Jurnal Ekonomi Akuntansi dan Manajemen, 2023
As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah, Rusdi Hidayat Nugroho   +1 more
doaj   +1 more source

DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]

Oradea Journal of Business and Economics, 2020
The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
doaj   +1 more source

ANALISIS PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KETERLIBATAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KONSUMEN LAKSMIE FLORIST [PDF]

, 2011
Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Melisa, Melisa, Tinjung, Desy Nursanti
core   +1 more source