Results 1 to 10 of about 2,014 (68)
Cleaner Logistics and Supply Chain, 2023 This paper studies the pricing and green promotion effort decisions in a retailer-owned dual-channel supply chain consisting of multiple manufacturers and one retailer.
Yaping Zhao +3 more
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تأثير المزيج التسويقي الأخضر على سلوك المستهلك [PDF]
المجلة المصرية لبحوث الإعلام, 2023 تناولت الدراسة موضوع المزيج التسويقي الأخضر ( أ- المنتج الأخضر، ب- التسعير الأخضر، ج- الترويج الأخضر "الإعلان الأخضر، العلاقات العامة، ترويج المبيعات"، د- التوزيع الأخضر) وأثره على سلوك عملاء ستاربكس ( التعليم - وعي المستهلك، النية الشرائية، السلوك ...
نها الإسدودي
doaj +1 more source
Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
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Impact of Green Pricing and Green Promotion on Buying Behaviour of Hypermarket Consumers
International Journal of Academe and Industry Research, 2023 Consumer buying behaviour (CBB) in Pakistani hypermarkets can be influenced by green pricing and green promotion by providing environmentally friendly products at competitive prices.
Asim Mehmood, Amiya Bhaumik
doaj +1 more source
Digitalization need: Green promotion framing in reinforcing the revenue increase
Journal of Applied Sciences in Travel and Hospitality, 2023 The current trend among tourists is staying in an accommodation that has applied the principles of green or pro-environment in the operations. Manah Shanti Resort has conducted green promotion to attract tourists who know about tourism sustainability ...
I Wayan Suwastana +3 more
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Buildings, 2023 Green residences have enormous potential for energy savings, emission reduction, and other comprehensive benefits, and their growth is crucial to achieving China’s carbon neutrality and carbon peaking targets.
Hao Xu +6 more
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The Effect of Green Marketing Strategies on Performance through Knowledge Creation Parameters [PDF]
تصمیم گیری و تحقیق در عملیات, 2019 Background and Aim: The present study, with an emphasis on the fundamental and critical importance of the Green Approach in the organization's marketing strategies, is interested in a scientific and practical response to this research question, which ...
Mehrnoush Moghimi Kia, Amir Najafi
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Green purchase intention: The power of success in green marketing promotion , [PDF]
Management Science Letters, 2021 The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry.
Jamal, Fauziyah Nur +3 more
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Impact of green finance on the green transformation of manufacturing enterprises [PDF]
Ziyuan Kexue, 2023 [Objective] Green finance can play an important role in guiding the green transformation of manufacturing enterprises. This study aimed to analyze the inherent logic of the impact of green finance on manufacturing enterprises’ green transformation based ...
LIU Shan, MA Lili
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Frontiers in Public Health, 2021 Background: School-based green space activities have been found to be beneficial to the physical activity level and lifestyle habits of adolescent students.
Stephen Wai Hang Kwok +7 more
doaj +1 more source