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Научно-технические ведомости СПбГПУ: Экономические науки, 2021 This article examines a relatively new source of financing for the Russian market for enterprises implementing so-called “green” innovations. Green bonds are an innovative source of financing that opens up new opportunities for attracting long-term ...
Malevskaia-Malevich Ekaterina
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تأثير المزيج التسويقي الأخضر على سلوك المستهلك [PDF]
المجلة المصرية لبحوث الإعلام, 2023 تناولت الدراسة موضوع المزيج التسويقي الأخضر ( أ- المنتج الأخضر، ب- التسعير الأخضر، ج- الترويج الأخضر "الإعلان الأخضر، العلاقات العامة، ترويج المبيعات"، د- التوزيع الأخضر) وأثره على سلوك عملاء ستاربكس ( التعليم - وعي المستهلك، النية الشرائية، السلوك ...
نها الإسدودي
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Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
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Impact of Green Pricing and Green Promotion on Buying Behaviour of Hypermarket Consumers
International Journal of Academe and Industry Research, 2023 Consumer buying behaviour (CBB) in Pakistani hypermarkets can be influenced by green pricing and green promotion by providing environmentally friendly products at competitive prices.
Asim Mehmood, Amiya Bhaumik
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Research on Pricing Decision of Fresh Agricultural Products Supply Chain Based on Consumers’ Green Consumption Preference [PDF]
BIO Web of Conferences, 2023 Based on the background of the optimal pricing of the supply chain of graduate fresh agricultural products, this paper constructs the Stackelberg game model that maximizes the profit function of suppliers and retailers, and discusses the optimal pricing ...
Li Fuchang, Feng Xuan
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Seonmul yeongu, 2020 This paper is a survey of recent academic developments in the literature on green bonds, which have become an important financial instrument in socially responsible investment. This study provides a review of papers that study the market pricing of green
Chiyoung Cheong, Jaewon Choi
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The Pricing of Green Bonds: External Reviews and the Shades of Green [PDF]
SSRN Electronic Journal, 2020 AbstractWe investigate the asset pricing implications of the greenness of bonds. To estimate a green-pricing effect, we determine the ‘green bond premium’ as the difference between the yields of matched conventional and green-labeled bonds. On a cross-sectional average, green bonds experience a statistically significant positive premium.
Dorfleitner, Gregor +2 more
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Two-Stage Pricing Decision for Low-Carbon Products Based on Consumer Strategic Behaviour
Complexity, 2021 The development of information technology has changed the pricing strategy of retailers, and consumers have also made strategic consumption behaviours accordingly.
Cheng Che +3 more
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The Pricing of ESG: Evidence From Overnight Return and Intraday Return
Frontiers in Environmental Science, 2022 By featuring the link of investor heterogeneity to the persistence of the overnight and intraday components of returns, we examine the ESG–overnight (intraday) alpha relation in the Chinese stock market.
Xiaoqun Liu +2 more
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The Role of Green Marketing Mix in Enhancing Customer Engagement [PDF]
International Journal of Tourism and Hospitality ManagementIn response to growing environmental concerns and changing consumer tastes, the hospitality sector is progressively implementing sustainable practices. In the hospitality sector, the green marketing mix is essential in determining how customers interact ...
Michael Zaki +2 more
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