Results 11 to 20 of about 2,075,194 (201)
Impact of Green Pricing and Green Promotion on Buying Behaviour of Hypermarket Consumers
International Journal of Academe and Industry Research, 2023 Consumer buying behaviour (CBB) in Pakistani hypermarkets can be influenced by green pricing and green promotion by providing environmentally friendly products at competitive prices.
Asim Mehmood, Amiya Bhaumik
doaj +3 more sources
The Pricing of Green Bonds: External Reviews and the Shades of Green [PDF]
Review of Managerial Science, 2020 We investigate the asset pricing implications of the greenness of bonds. To estimate a green-pricing effect, we determine the `green bond premium' as the difference between the yields of matched conventional and green-labeled bonds. On a cross-sectional average, green bonds experience no yield premium. However, investors trade green bonds with external
Gregor Dorfleitner +2 more
openaire +6 more sources
, 2011 Green pricing is commonly found in energy markets and finances environmentally friendly alternatives to conventional utilities. Interested customers pay an additional fee per kilowatt-hour to purchase clean energy from hydroelectric, wind, geothermal ...
Finley-Brook, Mary, Kline, Charles
core +4 more sources
Научно-технические ведомости СПбГПУ: Экономические науки, 2021 This article examines a relatively new source of financing for the Russian market for enterprises implementing so-called “green” innovations. Green bonds are an innovative source of financing that opens up new opportunities for attracting long-term ...
Malevskaia-Malevich Ekaterina
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Screening Green Innovation Through Carbon Pricing [PDF]
Journal of Environmental Economics and Management, 2022 Green innovation is essential for climate change mitigation, but not all innovative projects deliver equal social value. We consider innovator heterogeneity in a model where the policy maker cannot observe innovation quality and directly subsidize the socially most valuable green innovations. We find that carbon pricing works as an innovation screening
Lassi Ahlvik, Inge van den Bijgaart
openaire +5 more sources
The Pricing and Ownership of US Green Bonds
Annual Review of Financial Economics, 2018 We review the pricing and ownership of green bonds, whose proceeds are used for environmentally focused purposes. After presenting an overview of the literature on green securities and green bonds in particular, we summarize the US corporate and municipal green bond markets.
Baker, Malcolm +3 more
openaire +4 more sources
Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
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تأثير المزيج التسويقي الأخضر على سلوك المستهلك [PDF]
المجلة المصرية لبحوث الإعلام, 2023 تناولت الدراسة موضوع المزيج التسويقي الأخضر ( أ- المنتج الأخضر، ب- التسعير الأخضر، ج- الترويج الأخضر "الإعلان الأخضر، العلاقات العامة، ترويج المبيعات"، د- التوزيع الأخضر) وأثره على سلوك عملاء ستاربكس ( التعليم - وعي المستهلك، النية الشرائية، السلوك ...
نها الإسدودي
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Research on Pricing Decision of Fresh Agricultural Products Supply Chain Based on Consumers’ Green Consumption Preference [PDF]
BIO Web of Conferences, 2023 Based on the background of the optimal pricing of the supply chain of graduate fresh agricultural products, this paper constructs the Stackelberg game model that maximizes the profit function of suppliers and retailers, and discusses the optimal pricing ...
Li Fuchang, Feng Xuan
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Seonmul yeongu, 2020 This paper is a survey of recent academic developments in the literature on green bonds, which have become an important financial instrument in socially responsible investment. This study provides a review of papers that study the market pricing of green
Chiyoung Cheong, Jaewon Choi
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