Results 1 to 10 of about 1,389,113 (166)
تأثير المزيج التسويقي الأخضر على سلوك المستهلك [PDF]
المجلة المصرية لبحوث الإعلام, 2023 تناولت الدراسة موضوع المزيج التسويقي الأخضر ( أ- المنتج الأخضر، ب- التسعير الأخضر، ج- الترويج الأخضر "الإعلان الأخضر، العلاقات العامة، ترويج المبيعات"، د- التوزيع الأخضر) وأثره على سلوك عملاء ستاربكس ( التعليم - وعي المستهلك، النية الشرائية، السلوك ...
نها الإسدودي
doaj +1 more source
Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
doaj +2 more sources
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 These days, it's crucial to practice environmental awareness, energy conservation, and resource preservation. Consumers today favor goods with high recycling rates and low environmental impact.
Ömer Ellibeş, Mualla Akçadağ
doaj +1 more source
Studying Green Video Distribution as a Whole
Proceedings of the First International Workshop on Green Multimedia Systems, 2023 This paper highlights the current trends and the necessary research directions for achieving carbon-effective streaming services. Cooperation between the vendors of the end-to-end delivery pipeline is encouraged to design standards and technologies.
Burak Kara +4 more
openaire +3 more sources
International Transactions on Electrical Energy Systems, 2022 The concept of energy management in smart homes has received increasing attention in recent years, particularly on issues such as creating a balance between user privacy and reducing energy costs.
Amir Ali Dashtaki +7 more
doaj +1 more source
Green Perovskite Distributed Feedback Lasers [PDF]
Scientific Reports, 2017 AbstractA visible perovskite distributed feedback laser is fabricated for the first time. Through the use of nanocrystal pinning, highly luminescent methylammonium lead bromide films are used to produce stable lasers emitting at 550 nm, with a low threshold of 6 µJcm−2.
J. R. Harwell +3 more
openaire +4 more sources
Optimal Green Degree and Pricing Decisions of the E-Tailer and Supplier With Alternative Choices
IEEE Access, 2022 The decision making of all e-commerce members is an important issue, such as the optimal green degree and pricing decisions of the e-tailer and supplier when they choose whether to provide green products or normal products for the market.
Yuepeng Cheng, Bo Li, Na Chen
doaj +1 more source
Investigating the effect of different green marketing on brand loyalty [PDF]
Management Science Letters, 2013 Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only ...
Naser Azad +4 more
doaj +1 more source
ISPRS International Journal of Geo-Information, 2022 Urban-scale green spaces have been a central topic as of late, but community-scale green spaces are overlooked in urban studies. This paper takes community green spaces in the main urban area of Beijing as the case to quantitatively interpret the spatial-
Xiaoyi Zu, Zhixian Li, Chen Gao, Yi Wang
doaj +1 more source
Journal of Architectural Sciences and Applications, 2022 In this study, the urban green space distribution was determined, and the city's compliance with the European Green Deal was evaluated. Firstly, Landsat 8 satellite images were radiometrically corrected with the Quantum GIS software.
Serdar Selim +2 more
doaj +1 more source