Results 21 to 30 of about 2,014 (68)

Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware

Journal of Management and Business Review, 2021
The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green ...
Genoveva Genoveva, Wulan Berliana
doaj   +1 more source

Drivers of Gen Z’s Green Purchase Intention in Public Transportation

Future Transportation
This study examines the determinants of Generation Z’s purchase intention for environmentally friendly public transportation in Indonesia, a mode of transport that continues to experience suboptimal ridership.
Ajik Sulistiyo, Wirawan Dony Dahana, Doni Wihartika   +2 more
doaj   +1 more source

Youths’ word-of-mouth in a developing country: roles of green promotion and green brand loyalty

Business, Management and Economics Engineering
Purpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth.
Than Hai Phan, Ngoc Diep Nguyen, Hai Giang Ha, Mai Trang Le, Phuong Anh Vu, Hai Anh Doan   +5 more
doaj   +1 more source

Does environmental regulation develop a greener energy efficiency for environmental sustainability in the post-COVID-19 era: Role of technological innovation

Frontiers in Environmental Science, 2022
Improving green energy efficiency (GEE) and promoting green economic transformation are important goals for China to achieve sustainable economic development in the post-COVID-19 era.
Mingxia Zhang, Mingyue Du
doaj   +1 more source

The Role of Green Marketing Mix in Enhancing Customer Engagement [PDF]

International Journal of Tourism and Hospitality Management
In response to growing environmental concerns and changing consumer tastes, the hospitality sector is progressively implementing sustainable practices. In the hospitality sector, the green marketing mix is essential in determining how customers interact ...
Michael Zaki, Safaa Mohamed, Ahmed Ibrahim   +2 more
doaj   +1 more source

Promotion pressure, environmental regulation intensity, and corporate green technological innovation

Journal of Innovation & Knowledge
Green technological innovation is central to corporate low-carbon transition. Understanding how political incentives interact with environmental governance is essential for explaining firms’ green technological innovation behavior.
Jin Linlin, Li Junchao
doaj   +1 more source

Review on green building rating tools worldwide: recommendations for Australia

Journal of Civil Engineering and Management, 2019
Buildings could be led to adverse impacts on environment, such as generation of construction and demolition waste, and emission of greenhouse gases (GHG). Therefore, promotion on development of green buildings is in need. With the increasing awareness in
I. M. Chethana S. Illankoon, Vivian W. Y. Tam, Khoa N. Le, Cuong N. N. Tran, Mingxue Ma   +4 more
doaj   +1 more source

Effect of green promotion, green products and brand awareness on the decision to purchase Le Minerals in the Pasuruan region

Journal of Management Small and Medium Enterprises (SME's)
This study aims to examine the influence of green promotion, green products, and brand awareness on purchasing decisions for Le Minerale products in the Pasuruan region.
Edwin Dwi Kusharianto, Tofan Tri Nugroho, Dewi Komala Sari   +2 more
doaj   +1 more source

Life cycle assessment of structural glued laminated timber production with different dimensions and exposure conditions

Journal of Wood Science
Glued laminated timber (glulam) is an essential material in modern wooden constructions that offers advantages in terms of strength and versatility.
Katsuyuki Nakano, Nobuaki Hattori, Masahiro Koide, Mai Imago, Yuta Yamada, Takuya Ogawa   +5 more
doaj   +1 more source

Environmental impacts of structural and concrete formwork plywood in Japan

Journal of Wood Science
Addressing climate change requires reducing greenhouse gas (GHG) emissions across industries. Plywood, a wood-based material, has the potential to be a carbon–neutral product if sourced from sustainably managed forests. However, fossil fuel resources are
Katsuyuki Nakano, Nobuaki Hattori, Masahiro Koide, Mai Imago, Yuta Yamada, Takuya Ogawa, Yoshiki Toyoshima   +6 more
doaj   +1 more source