Results 31 to 40 of about 2,014 (68)
Strategies for promoting green buildings: integrating evolutionary game and SEIR models
The use of green buildings is an inevitable requirement for sustainable development. However, green buildings face the awkward situation of a slow market share increase.
Song Wang, Dongliang Zhu
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Healthy city policies and inclusive green growth: empirical evidence from 282 cities in China
Urban inclusive green growth is a development model that takes into account economic growth, social equity and environmental protection. It is of great significance to promote urban sustainable development.
Yilei Liu, Guren Xu
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Exploring Gen Z’s awareness of green promotion in developing markets [PDF]
PurposeThe purpose of this study is to investigate the effect of green promotion on consumer awareness among university students in Nigeria. The paper illuminates the effect of eco-friendly marketing behaviour in shaping students’ knowledge and attitude ...
Ulumeh Isaac Sambo +2 more
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This study explores low-carbon promotion competition between dual-channel green manufacturers and retailers against the backdrop of global low-carbon economic transformation and deepening green consumption preferences, aiming to uncover whether low ...
Huiqin Zhang +3 more
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Against the backdrop of intertwined economic advancement and ecological governance dilemmas confronting developing economies, this paper centers on the green growth objective embedded within China’s New Energy Vehicle Pilot (NEVP) Policy as its ...
Lin Chen +4 more
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How the Green Marketing Mix Shapes Sustainable Consumption: Consumer Skepticism as a Multilevel Mediator in Saudi Arabia [PDF]
This study examines the effects of the green marketing mix, which comprises green products, pricing, distribution, and promotion, on sustainable consumption behavior, mediated by consumer skepticism in Saudi Arabia.
Dr Ammar A. Alawadh
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Country Green Brand Promotion: A Sentiment Analysis
Intensifying global environmental challenges have amplified the need for strategic ecological communication. With rapid digitalisation, public sentiment has become a key factor in shaping a country's green reputation, primarily through social platforms ...
Tetyana Pimonenko +2 more
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Discretization and assembly connection technology of cement concrete pavement structure: A review
Precast concrete pavements (PCPs) represent an innovative solution in the construction industry, addressing the need for rapid, intelligent, and low-carbon pavement technologies that significantly reduce construction time and environmental impact ...
Mingjing Fang +5 more
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Green factory certification and corporate green investment strategy choices in China
Drawing on the exogenous shock of green factory certification, this study examines how green factory certification impacts corporate green investment strategy choices, using a sample of Chinese A-share listed companies from 2010 to 2023.
Jiejing Ma, Xiao Hu
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Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention
The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi +3 more
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