Results 51 to 60 of about 2,014 (68)

Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention

Journal of Promotion Management, 2023
Bang Nguyen-Viet
exaly  

The Green B&B Promotion Strategies for Tourist Loyalty: Surveying the Restart of Chinese National Holiday Travel After COVID-19

International Journal of Hospitality Management, 2021
Gangwei Cai, Weijun Gao
exaly  

Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

International Journal of Environmental Research and Public Health, 2021
Yifan Tang, Amar Razzaq
exaly  

Environmental Regulations and Corporate Green Innovation in China: The Role of City Leaders’ Promotion Pressure

International Journal of Environmental Research and Public Health, 2021
Yufeng Zhang
exaly  

Influences of Barriers, Drivers, and Promotion Strategies on Green Building Technologies Adoption in Developing Countries: The Ghanaian Case

Journal of Cleaner Production, 2018
Zhonghua Gou, Yang Yang, Albert P Chan
exaly  

Why Not Promote Promotion for Green Consumption? The Controversial Role of Regulatory Focus

European Business Review, 2018
CODINI Anna Paola, Michelle Bonera, Giulia Miniero   +2 more
exaly  

Pricing and Green Promotion Effort Strategies in Dual-Channel Green Supply Chain: Considering e-Commerce Platform Financing and Free-Riding

Journal of Business and Industrial Marketing, 2023
exaly  

Impact of Perception of Green Space for Health Promotion on Willingness to Use Parks and Actual Use Among Young Urban Residents

International Journal of Environmental Research and Public Health, 2020
Haiwei Li
exaly  

The Effect of Matching Promotion Type With Purchase Type on Green Consumption

Journal of Retailing and Consumer Services
Dongxiao Guan, Qinhai Ma
exaly  

Adoption of Green Production Technologies by Farmers Through Traditional and Digital Agro-Technology Promotion–An Example of Physical Versus Biological Control Technologies

Journal of Environmental Management
Xianli Xia, Jizhou Zhang
exaly