Results 101 to 110 of about 694,639 (258)

Strategic and Operative Marketing Controlling

Theory, Methodology, Practice, 2013
In uncertain economic situations, profit-seeking corporations work under constant pressure of efficiency. As a consequence, importance of evaluation is extending to such corporate areas, e.g.
Noémi Hajdú
doaj  

La alta gerencia corporativa, el marketing y la responsabilidad social empresarial: Caso Venezuela

CLIO América, 2014
El trabajo que se presenta a continuación es una visión que analiza y examina el desarrollo del concepto de Responsabilidad Social Empresarial y el Marketing,a nivel global, bajo la óptica de autores como Lindbaek (2003) hasta las tendencias modernas de ...
Pasquale Raspa
doaj  

PURSUING ORGANIZATIONAL SPIRITUALITY: SOME LESSONS FROM A FINANCIAL SERVICES CORPORATION [PDF]

There has been scant investigation about workplace spirituality focusing on organizational level. Thus, this paper tries to fulfill this gap by recognizing that organizations have been increasingly forced to address other issues than their traditional ...
Anselmo Ferreira VASCONCELOS
core  

Fear: A Misunderstood Component of Organizational Transformation [PDF]

, 1994
Corporate transformations are being implemented by many organizations, however, successes are remarkably rare. This paper suggests that a contributing factor might be the ineffective use of fear in employee communications.
Welbourne, Theresa M.
core   +1 more source

THE INFLUENCE OF MARKETING MIX AND SERVICE QUALITY ON CORPORATE REPUTATION AND ITS IMPACT ON REPURCHASE DECISION

MIX: Jurnal Ilmiah Manajemen, 2017
. Retail business is a growing Industry in Indonesia. Among others there are two important variables in retail business: Marketing mix and service quality.
Aam Bastaman, Mufti Royyansyah
doaj  

INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS [PDF]

To a large degree, organizations strive for marketing and selling themselves as good employers. However, by a wide range of actions, practices, mistakes, and premises they can most notably demotivate rather than motivate their workforces.
Anselmo Ferreira VASCONCELOS
core  

Facial Discrimination: Darlene Jespersen’s Fight Against the Barbie-fication of Bartenders [PDF]

, 2007
Lambda Legal took up Darlene Jespersen\u27s case because restrictive, genderbased rules about personal appearance and deportment can pose particular burdens for anyone whose gender identity or expression varies from conventional stereotypes; lesbian, gay,
Pizer, Jennifer C.
core   +1 more source

Consumers Attitude towards Corporate social Responsibility and Cause-Related Marketing

, 2018
Barkha Agrawal, Chitra Goyal
openalex   +1 more source

Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations [PDF]

Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials.
Baker Michael J, Basalingappa Anita, Kok Wai Chew, Moorthi Y L R, Oburai, Prathap   +4 more
core  

The effect of servitising level on firm performance of listed Chinese sporting goods manufacturing companies-With moderated mediation effect.

PLoS ONE
The global manufacturing landscape is undergoing a profound shift, and the paradigm of service-led industrial evolution has taken on paramount importance.
Laibing Lu, Wei Pan, Haixia Wang, Shaoxiong Yang, Zhiyong Liu, Qiuying Li   +5 more
doaj   +1 more source