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The role of market research information in corporate decision making [PDF]

open access: yes
This paper aims at understanding the role of market research information in the corporate decision making process concerning marketing decisions (4Ps). Information is an asset and resource that is essential for decision-makers so that they can define the
Csilla Máthé
core  

Commercial determinants of health-a scoping review of research 'made in Germany'. [PDF]

open access: yesEur J Public Health
Sell K   +5 more
europepmc   +1 more source

Market orientation and corporate success: Findings from Germany [PDF]

open access: yes
The significance of the markteing concept for corporate management is the subject of a long-standing controversy. This empirical study conducted in Germany, the largest European market, shows that together with other basic dimensions of management ...
Fritz, Wolfgang, Mundorf, Norbert
core  

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