Results 41 to 50 of about 16,546 (263)
Strategic analysis of corporate marketing in culture management [PDF]
Strategic Management, 2019 Postmodernism dictates the boundaries of culture that once perceived and imposes new insights. Adding a symbolic meaning to brands expands the understanding of cultural brands. The purpose of this paper is to analyse and discuss the strategic positioning
Jukić Dinko
doaj
Advanced Engineering Materials, EarlyView.Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch +3 more
wiley +1 more source
Industry 4.0 for sustainable reverse waste collection: A systematic literature review
Journal of Transport and Supply Chain ManagementBackground: Despite ongoing efforts to improve resource recovery, waste continues to end up in landfills. Companies are increasingly pressured to address sustainability, particularly under the extended producer responsibility (EPR) frameworks. Objectives:
Marah Almelhem +3 more
doaj +1 more source
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Internal marketing for engaging employees on the corporate responsibility journey
Intangible Capital, 2012 Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
doaj +3 more sources
Corporate Communication and Global Markets [PDF]
Symphonya. Emerging Issues in Management, 2006 The critical role played by intangible assets in corporate competitive development in global markets, has modified the nature of communication costs, and above all the costs of marketing communication. Globalisation has produced deep changes in the function and role of the system of corporate information flows, which is expressed in the adoption of an ...
openaire +6 more sources
Advanced Engineering Materials, EarlyView.The OntOMat ontology establishes a structured framework for polymer matrix fiber reinforced composite materials, integrating manufacturing processes, characterization methods, and multiscale design through the VDI/VDE 3682 formalized process description standard.
Nicolas Christ +19 more
wiley +1 more source
Cogent Business & ManagementThis study examines the mediating role of green innovation in the relationship between green transformational leadership and environmental performance and simultaneously posits green dynamic capability as a pivotal boundary condition.
Klenam Korbla Ledi +3 more
doaj +1 more source
Ekonomia i Prawo, 2015 The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently ...
Joanna Buchalska +2 more
doaj +1 more source
Advances in Sustainable and Wearable Textile Based Soft Robotics
Advanced Functional Materials, EarlyView.This Review examines advances in wearable textile‐based soft robotics, focusing on sustainable materials, integrated sensing, and scalable actuation. It discusses manufacturing and system integration across healthcare, assistive robotics, prosthetics, and human–machine interfaces, and highlights key challenges in circular design, including life‐cycle ...
Zahir Abbas +6 more
wiley +1 more source