Results 21 to 30 of about 15,924 (260)
Organizacijų Vadyba: Sisteminiai Tyrimai, 2021 This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers.
Šontaitė-Petkevičienė Miglė +1 more
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THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
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TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]
Tourism and Hospitality Management, 2020 This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
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Marketing Strategy in Corporate Context
Journal of General Management, 1986 There is a growing body of thought - reflected in a burgeoning literature - which champions the benefits of 'strategic marketing' as a means of corporate salavation. This article seks to put marketing into its correct corporate context - not as the ultimate locus of strategic planning and action, but as a managerical function concerned with the ...
Foxall, Gordon R., Driver, John C.
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The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam [PDF]
Problems and Perspectives in ManagementSmall and medium-sized enterprises account for more than 98.2% of total enterprises in Hanoi and contribute significantly to the city’s employment, innovation, and GDP.
The Tuan Tran, Bui Van Vien, Do Thi Tho
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Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study
SAGE Open, 2022 In a world of attention scarcity, cause-related marketing strategies generate a substantially greater impact. The neurophysiological mechanisms that support favorable consumer attitudes toward cause-related marketing messages are, however, rather little ...
Francis Sebastian, Minimol M.C.
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Markets: Transparency and the Corporate Bond Market [PDF]
Journal of Economic Perspectives, 2008 For decades, corporate bonds primarily traded in an opaque environment. Quotations, which indicate prices at which dealers are willing to transact, were available only to market professionals, most often by telephone. Prices at which bond transactions were completed were not made public. The U.S. corporate bond market became much more transparent with
Hendrik Bessembinder, William Maxwell
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Examining Lean Management Principles in SMEs Through Empirical Data Analysis and Systematic Review
Engineering ProceedingsWhile Lean methodologies have been widely adopted in large enterprises, their application in small and medium enterprises remains an area requiring further exploration.
Abishae Noel +2 more
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Corporate heritage identity stewardship: a corporate marketing perspective [PDF]
European Journal of Marketing, 2015 Purpose– The purpose of this empirical study was to introduce the theory of corporate heritage stewardship by focussing on the nascent corporate heritage identity domain. In particular, the research explores managers’ collective understanding of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by ...
Burghausen, Mario, Balmer, John MT
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Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
FEBS Open Bio, EarlyView.Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source