Results 21 to 30 of about 16,546 (263)

TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]

Tourism and Hospitality Management, 2020
This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
doaj   +1 more source

Marketing Strategy in Corporate Context

Journal of General Management, 1986
There is a growing body of thought - reflected in a burgeoning literature - which champions the benefits of 'strategic marketing' as a means of corporate salavation. This article seks to put marketing into its correct corporate context - not as the ultimate locus of strategic planning and action, but as a managerical function concerned with the ...
Foxall, Gordon R., Driver, John C.
openaire   +2 more sources

The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam [PDF]

Problems and Perspectives in Management
Small and medium-sized enterprises account for more than 98.2% of total enterprises in Hanoi and contribute significantly to the city’s employment, innovation, and GDP.
The Tuan Tran, Bui Van Vien, Do Thi Tho
doaj   +1 more source

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

Jurnal Aplikasi Manajemen, 2021
This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
doaj   +1 more source

Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study

SAGE Open, 2022
In a world of attention scarcity, cause-related marketing strategies generate a substantially greater impact. The neurophysiological mechanisms that support favorable consumer attitudes toward cause-related marketing messages are, however, rather little ...
Francis Sebastian, Minimol M.C.
doaj   +1 more source

Markets: Transparency and the Corporate Bond Market [PDF]

Journal of Economic Perspectives, 2008
For decades, corporate bonds primarily traded in an opaque environment. Quotations, which indicate prices at which dealers are willing to transact, were available only to market professionals, most often by telephone. Prices at which bond transactions were completed were not made public. The U.S. corporate bond market became much more transparent with
Hendrik Bessembinder, William Maxwell
openaire   +2 more sources

Examining Lean Management Principles in SMEs Through Empirical Data Analysis and Systematic Review

Engineering Proceedings
While Lean methodologies have been widely adopted in large enterprises, their application in small and medium enterprises remains an area requiring further exploration.
Abishae Noel, László Buics, Eszter Sós   +2 more
doaj   +1 more source

Corporate heritage identity stewardship: a corporate marketing perspective [PDF]

European Journal of Marketing, 2015
Purpose– The purpose of this empirical study was to introduce the theory of corporate heritage stewardship by focussing on the nascent corporate heritage identity domain. In particular, the research explores managers’ collective understanding of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by ...
Burghausen, Mario, Balmer, John MT
openaire   +3 more sources

ADP‐ribosylation: An emerging regulator of the epigenome

Molecular Oncology, EarlyView.
ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho, Chenqian Liu, W. Lee Kraus   +2 more
wiley   +1 more source

Comparison of sustainability and circularity indicators: downstream vs. upstream supply chain strategies

Discover Sustainability
In the quest for sustainable and circular practices within supply chains, both downstream and upstream strategies play pivotal roles. This structured literature review aims to compare the indicators of sustainability and circularity between downstream ...
Marah Almelhem, László Buics, Edit Süle   +2 more
doaj   +1 more source