Results 1 to 10 of about 16,546 (263)
Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements [PDF]
SHS Web of Conferences, 2021 The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career.
Dušek Radim +3 more
doaj +1 more source
CUSTOMER SERVICE AND ITS IMPACT ON CONSUMER BUYING PATTERNS [PDF]
Modern Management Review, 2021 The study focuses on the relationship between customer service and consumer shopping patterns at a selected retailer in Whittlesea, South Africa. The study's primary objectives were to identify the fundamental components of customer service and assess if
Tshepo TLAPANA, Kwanele MDUBA
doaj +1 more source
Effect of the COVID-19 global pandemic on tourists’ preferences and marketing mix of accommodation facilities – case study from Czech Republic [PDF]
SHS Web of Conferences, 2021 Research background: Two related effects of the COVID-19 global pandemic on tourism and hospitality in the Czech Republic are already evident for the upcoming summer months. In the first place, it is the effect on the Czech tourists’ preferences.
Dušek Radim, Sagapova Nikola
doaj +1 more source
Cogent Business & Management, 2023 This is a qualitative study, which aims at developing a framework for entrepreneurship ecosystem for Ghana and other developing countries through the lens or with the application of institutional theory.
Bylon Abeeku Bamfo +2 more
doaj +1 more source
Project-based Learning Approach to Marketing Competencies Development [PDF]
SHS Web of Conferences, 2021 Due to the requirements for matching the needs of employers with the job applicants’ skills, companies increasingly tend to use a key competency-based approach to select new marketers.
Dušek Radim
doaj +1 more source
Humour in Multicultural South African Texts: Finding Common Ground [PDF]
Athens Journal of Mass Media and Communications, 2018 South Africa is a country of extreme beauty and rich cultural diversity. South Africans, or the Rainbow Nation, as we are affectionately referred to, have the ability to moan together, criticise our politicians together, feel each other’s pain together ...
Lynn Wood +3 more
doaj +1 more source
Cogent Business & Management, 2023 The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities.
Klenam Korbla Ledi +3 more
doaj +1 more source
F1000Research, 2021 Background: The potential of digital technologies is far from being exhausted for patients. The regulatory framework becomes a brake on innovation due to digitalisation, but also due to the trend towards individualisation.
Armin Töpfer, Georg Brabänder
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals.
Sooa Hwang +4 more
doaj +1 more source
Events as an Effective Marketing Communication Tool [PDF]
SHS Web of Conferences, 2021 A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
doaj +1 more source