Results 11 to 20 of about 15,924 (260)
Background: The potential of digital technologies is far from being exhausted for patients. The regulatory framework becomes a brake on innovation due to digitalisation, but also due to the trend towards individualisation.
Armin Töpfer, Georg Brabänder
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We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals.
Sooa Hwang +4 more
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Events as an Effective Marketing Communication Tool [PDF]
A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
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An Analysis of Products Communicated on Instagram by the Most followed Czech Influencers [PDF]
The aim of this contribution is to determine and analyse the types of products the five most followed Instagram influencers in the Czech Republic promoted during the period September 2019 – September 2020.
Kvěchová Kateřina
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Patients with asthma and Chronic Obstructive Respiratory Disease (COPD) rely on three main device classes for inhalation therapy: metered-dose inhalers (MDIs), dry powder inhalers (DPIs) and soft-mist inhalers (SMIs).
Sara Panigone +5 more
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Background Inhaled therapies are key components of asthma and chronic obstructive pulmonary disease (COPD) treatments. Although the use of pressurised metered-dose inhalers (pMDIs) accounts for <0.1% of global greenhouse gas emissions, their ...
Sara Panigone +6 more
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The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
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Analysis of the relationship between corporate identity, image and reputation of the company [PDF]
For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V. +3 more
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EXPLORING RETAIL CUSTOMER SERVICE, A CASE OF RETAIL FOOD CHAINS IN KWAZULU-NATAL [PDF]
This study aimed at determining and evaluating the efficacy of customer service in independently owned retail food chains within the province of KwaZulu-Natal in South Africa; managers; between customer’s expectation and their perceived satisfaction ...
Tshepo TLAPANA
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The market for borrowing corporate bonds [PDF]
This paper describes the market for borrowing corporate bonds using a comprehensive data set from a major lender. The cost of borrowing corporate bonds is comparable to the cost of borrowing stock, between 10 and 20 basis points, and both have fallen over time.
Asquith, Paul +3 more
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