Results 71 to 80 of about 694,639 (258)
Strategic Communication and the Stakeholder Concept: Merging Marketing Communication and PR [PDF]
, 2009 Corporate communication is a strategic endeavour of two major directions; market and non-market communication. Within this differentiation, marketing and communication/Public Relations usually operate separately with a major focus on stakeholder ...
Oestreicher, Klaus
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Investigating brand equity of third-party service providers [PDF]
, 2014 Purpose: This research applies theory and techniques from the services and marketing literature to a supply chain context consisting of a shipper or seller, a customer or buyer, and a third-party logistics service provider (3PL) to investigate corporate ...
Grant, David +3 more
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Behavioural Biases of Japanese Institutional Investors; Fund management and Corporate Governance [PDF]
This study examines the behavioural biases of Japanese institutional investors and discusses implications for their role in corporate governance, based on the findings of a questionnaire survey of fund managers carried out in 2003.
Suto, Megumi, Toshino, Masashi
core
Ethical Consumption: US/Leap Views on Fair Trade, Other Certification Programs, and Consumer Power [PDF]
, 2009 This article presents US/Leap’s views Fair Trade labeling schemes and their benefits to workers and consumers globally. Examples of effective certification labels and other tools that serve mainly as corporate marketing tools are included.
US LEAP
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Revista Eletrônica de Ciência Administrativa, 2006 ResumoUm perfil das estratégias de Responsabilidade Social Corporativa adotadas por empresas no Brasil é o objetivoprincipal deste trabalho.
Franciara Maria de Oliveira
doaj +1 more source
The Impact of Corporate Culture on Marketing Performance
Iqtishadia, 2018 The purpose of this study is to determine the typology of corporate culture of Islamic banking. This study also aims to determine the influence of corporate culture of Islamic banking on marketing performance.
Muhammad Anwar Fathoni, Ahmad Rodoni
doaj +1 more source
International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
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Potential in Corporate Strategic Marketing System
Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические наукиPotential is an important measurement unit that describes the strategic marketing system of a company. This article clarifies the definition of potential as an object of corporate strategic marketing and introduces some new measurement methods with a ...
Evdokimov Nikolay
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CORPORATE CULTURE IN THE IMPLEMENTATION SYSTEM MARKETING STRATEGY OF THE COMPANY [PDF]
, 2021 T.P. LOZOVA +2 more
openalex +1 more source