Impact of Corporate Ownership on Economic Performance of Agroholdings in Russia [PDF]
This study conveys the impact of corporate ownership on economic performance of agroholdings – integrated agricultural, processing, marketing, financial and industrial business units in Russia’s agro-food sector.
Matyukha, Andriy +3 more
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Determinants and consequences of corporate communication management: review of the current literature and a conceptual model [PDF]
, 2008 This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.In addition, this paper shows how corporate communication management ...
Abu Bakar, Hassan, Mohamad, Bahtiar
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CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? [PDF]
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are
Dumitrescu Luigi +3 more
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Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments [PDF]
, 2009 The relatively recent entry of multinational corporations (MNCs) into low-income markets, particularly in developing countries, affords the opportunity for the more inclusive capitalism envisioned by globalists.
Laczniak, Gene R. +1 more
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ORGANIZATIONAL AND ECONOMIC MECHANISM OF CORPORATE MANAGEMENT OF THE COMPANY’S MARKETING SYSTEM
, 2020 H. Oliinyk, Tetiana Kadatska
openalex +1 more source
The Green Marketing Strategy in Selected Lubricant Sector in the Kingdom of Saudi Arabia and Its Implications to Corporate Organizational Growth [PDF]
, 2020 Hosam Azat Elsaman
openalex +1 more source
Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan [PDF]
In this project an attempt has been made to demonstrate a positive relationship between marketing capabilities and Strategy using Porters framework and corporate performance in an emerging/developing market of Pakistan.
Afzal, Sarwat
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The effects of cause and donation size of cause-related marketing program on consumers' intention to buy [PDF]
There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of ...
Dubravka Sinčić Ćorić +2 more
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