Results 101 to 110 of about 408 (180)

Rebranding marketing & corporate marketing. The case of Mondelez

open access: yes, 2018
The purpose of this research project was to identify the impact of Kraft foods rebranding on consumer’s perception of corporate brand image. We decided to focus on this subject because it concerned one of the most famous FMCG companies of the world but also because it is interesting to understand if Kraft Foods reputation and image were strong enough ...
openaire   +1 more source

Reimagining marketing strategy: driving the debate on grand challenges. [PDF]

open access: yesJ Acad Mark Sci, 2022
de Ruyter K   +5 more
europepmc   +1 more source

"You're opening Pandora's Box": Public attitudes on AI and robotics in Australian agriculture. [PDF]

open access: yesPLoS One
Sassano A   +5 more
europepmc   +1 more source

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