Investigating the impact of rebranding on consumer perception and behavior as an international marketing strategy [PDF]
Using a comparative case study of two well-known telecom companies, Nokia and Ericsson, this thesis explores the strategic effects of corporate rebranding on consumer perception and behavior.
Awan, Irfan Ali
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Strategi Rebranding Best Western Premier Hotel Solo Menjadi The Royal Surakarta Heritage (Studi Deskriptif Kualitatif) [PDF]
, 2015 The Royal Surakarta Heritage berlokasi di Jl. Slamet Riyadi No.6 Solo, Central Java – Indonesia. Awalnya, The Royal Surakarta Heritage bernama hotel Best Western dengan standar hotel bintang 4.
, Dian Purworini, S.Sos., MM. +2 more
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Achieving a tobacco-free Bangladesh by 2040: a qualitative analysis of the tobacco advertising environment and prohibitions in Bangladesh. [PDF]
BMJ Open, 2023 Tselengidis A +5 more
europepmc +1 more source
Cultural Policy in Leeds [PDF]
, 2010 Bradford raised a few eyebrows with its bid to be City of Culture in 2008, but then demonstrated that its claim could not be so easily dismissed. In recent years, several of the region’s towns and cities have put cultural policies at the heart of their ...
Long, JA, Strange, I
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Migraine in the workplace. [PDF]
eNeurologicalSci, 2022 Begasse de Dhaem O, Sakai F.
europepmc +1 more source
CORPORATE REBRANDING AS A MANAGEMENT STRATEGY FOR BRAND IMAGE IN THE UNIVERSITY
, 2018 Adedoyin Rasaq Hassan +1 more
openalex +2 more sources
Analisis Costumers’ Perspective di Kota Bandung Pada Corporate Reputation Gojek Pasca-Rebranding
, 2021 Ery Adam Primaskara +1 more
openalex +1 more source
The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry
, 2023 Kishore Kunal
openalex +2 more sources
Journal of Brand Management, 2015 The purpose of this article is to use a change management perspective to investigate how a non-profit SME conducted corporate rebranding and determine in this important new context the usefulness of the principles of corporate rebranding developed by Merrilees and Miller primarily in relation to large for-profit organisations.
openaire +4 more sources
The Global Business of Sport in a Brave New World: Conceptualising a Framework for Alternative Futures. [PDF]
Front Sports Act Living, 2021 Jackson SJ, Dawson MC.
europepmc +1 more source