How to Get Employees’ Buy-in in Corporate Rebranding: The Chain Mediation Effect of Perceived Organizational Support and Psychological Capital [PDF]
Yiling Zhuo, Yiwen Chen
openalex +1 more source
Rebranding marketing & corporate marketing. The case of Mondelez
The purpose of this research project was to identify the impact of Kraft foods rebranding on consumer’s perception of corporate brand image. We decided to focus on this subject because it concerned one of the most famous FMCG companies of the world but also because it is interesting to understand if Kraft Foods reputation and image were strong enough ...
openaire +1 more source
A systematic-narrative hybrid review of evidence: Exploring how corporate social responsibility initiatives impact population health. [PDF]
Freeman T +4 more
europepmc +1 more source
The Global Business of Sport in a Brave New World: Conceptualising a Framework for Alternative Futures. [PDF]
Jackson SJ, Dawson MC.
europepmc +1 more source
Coding the future: digital technologists and the constitution of the next system. [PDF]
Deepak D, Manski B.
europepmc +1 more source
Professional Identity Misformation and Burnout: A Call for Graduate Medical Education to Reject "Provider". [PDF]
Erlich DR, Gravel JW.
europepmc +1 more source
Reimagining marketing strategy: driving the debate on grand challenges. [PDF]
de Ruyter K +5 more
europepmc +1 more source
"You're opening Pandora's Box": Public attitudes on AI and robotics in Australian agriculture. [PDF]
Sassano A +5 more
europepmc +1 more source
How big is the medical writing industry? Why it matters. [PDF]
Bernisson M, Sismondo S.
europepmc +1 more source

