Results 51 to 60 of about 586 (220)
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about
Chen, Chen-Chu
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Inside stories: making sense of the daily lives of communication practitioners [PDF]
, 2008 The discipline of corporate communication is relatively embryonic, and has developed into its current form largely through the amalgamation of salient theories from the public relations and management disciplines.
Ashra, Nilam
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Business Strategy and the Environment, EarlyView.ABSTRACT Firms' continuous pursuit of making a profit in the competitive market may ignore the actions related to environmental responsibilities. This set of actions for financial gains constitutes environmental misconduct, which not only harms ecosystems and communities but also brings reputational damage. Negative press and social media amplification
Ashutosh Singh +3 more
wiley +1 more source
Developing the Design Storytelling Impact-Approach Framework
, 2012 We propose that designers tell stories, whether this is in the production of artefacts such as sketches, renderings prototypes and multimedia presentations, or verbally when discussing their ideas with one another and their clients.
Parkinson, David, Bohemia, Erik
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BRAND STORYTELLING: THE CASE OF COCA-COLA’S JOURNEY CORPORATE WEBSITE
, 2015 Brand storytelling is an evolving branding technique which involves continuous narratives about the brand through publishing and sharing useful brand-related content with consumers.
Charmaine Du Plessis +1 more
core +2 more sources
Impact Measuring in Sustainable Ventures: A Process Perspective
Business Strategy and the Environment, EarlyView.ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source
Harnessing Generative AI for Sustainable Supply Chains: Lean, Circular and Green Perspectives
Business Strategy and the Environment, EarlyView.ABSTRACT Generative artificial intelligence is playing a significant role in the transformation of digital ecosystems by reinventing the processes of content generation, process automation, product innovation and customer experience. At the same time that these technologies are becoming more integrated into routine operations, the focus has shifted to ...
Ashutosh Singh +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
This thesis interrogates the relationship between the emerging transnational field of nation branding practice and Polish national identity discourse. It sets the analysis of its findings in the contexts of the dominant neo-liberal political economy and ...
Surowiec, Paweł
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Business Strategy and the Environment, EarlyView.ABSTRACT As firms increasingly incorporate environmental, social, and governance (ESG) concerns into their strategic agendas, stakeholder legitimacy—an audience‐conferred judgment of organizational appropriateness—has become pivotal. We theorize legitimacy as expanding a hybrid response portfolio in which firms may pursue substantive change (business ...
Min‐Jae Lee +3 more
wiley +1 more source