Results 61 to 70 of about 586 (220)

Place Branding: The Need for an Evaluative Framework

open access: yes
This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
core  

Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma   +3 more
wiley   +1 more source

Using the 2011 Rugby World Cup as a catalyst for the reproduction and refinement of New Zealand's national identity: Uniting a nation around a brand image.

open access: yes, 2013
This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World Cup, as a catalyst for the reproduction and refinement of national identity.
Ferrier-Kerr, Hayley Margaret
core  

Growth Strategy of Circular Startups

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Circular startups (CSUs) play a crucial role in the circular transition by developing circular business models (CBMs) that minimise resource use and narrow material and energy loops. However, empirical research on how CBMs shape growth strategies and how ecosystems enable or constrain scaling remains limited.
Gustavo Dalmarco   +3 more
wiley   +1 more source

Critical Story Sharing as Communicative Action in Organisational Change

open access: yes, 2012
My PhD journey started with my research question: “How can digital storytelling support organisational change?” My research perspective was grounded in radical humanism.
Moss, Mari Ann
core  

Organizational Sensemaking Theory Perspective of Developing AI‐Driven Strategies for Sustainability Initiatives

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Although artificial intelligence (AI) is increasingly being touted to assist organizations, AI integration for sustainability efforts has been limited AND sporadic and tends to follow an ad hoc strategy. The existing literature therein focuses on the technological capabilities of AI, overlooking how organizations make sense of and ...
Amanda Balasooriya, Darshana Sedera
wiley   +1 more source

Corporate branding and creation of wealth for shareholders

open access: yes, 2011
Cette recherche teste de manière empirique la valeur d'une marque de société pour ses actionnaires et les propriétés de la marque en réduisant les risques à un niveau corporatif. Ce processus s'opère indépendamment des récessions économiques.
Hosseini, Reza Hirad
core  

Sustainability in Italian Dining: A Comparative Study of Perceptions in Full‐Service Restaurants and Agritourism

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study explores how sustainability is perceived and prioritized by consumers within full‐service restaurants and rural agritourism settings in Italy, examining the socio‐cultural and economic role of the HoReCa sector in promoting sustainable practices and analyzing gender and generational differences in consumer behavior.
Roberta Minazzi   +3 more
wiley   +1 more source

Translating Circularity Into Strategy: A Governance Meta‐Capability Framework

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Firms struggle to transition to circular economy (CE) models, often citing external barriers. Yet some firms succeed, whereas others fail: Why? We argue that success depends on a specific governance capability—a meta‐capability that allows firms to (1) sense and strategically reframe CE imperatives, (2) seize opportunities by aligning diverse ...
Felix Carl Schultz   +1 more
wiley   +1 more source

Positioning Functional Foods for Sports Performance - A Case Study: A food producer's communication with external stakeholder groups

open access: yes, 2011
Increased consumer and professional interest in healthy foods and beverages, coupled with recent advances in food science technology, have seen food-producing organisations create and market food products claiming to offer physiological benefits beyond ...
Johnson, Vanessa
core  

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