Results 121 to 130 of about 369 (219)

Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship. [PDF]

Front Sports Act Living
Kolotouchkina O, Leardy L, Pérez-Tejero J.   +2 more
europepmc   +1 more source

Branding Our Roots : A study about the use of country of origin in international business

, 2019
It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors.
Kyttälä, Roope, Leivonen, Ekku
core  

Shaping the System Through Turbulence: Strategic Leadership and the Micro‐Foundations of Ecosystem Orchestration in Times of Disruption

Journal of Management Studies, EarlyView.
Abstract While research on ecosystems and their orchestration has grown rapidly, we still know little about how individual strategic leaders may mobilize ecosystemic action in times of disruption. This article addresses this gap by drawing on an in‐depth case study of the Antwerp Square Mile, the world’s oldest and most renowned diamond trading ...
Bart De Keyser, Koen Vandenbempt
wiley   +1 more source

Marketing behind charity: Media narratives of tobacco industry donations in China. [PDF]

Tob Induc Dis
Chen Y, Lin H, Zhao X, Zhao Y, Wu K, Cai Y, Yu X, Yang X, Xu J, Chan KS.   +9 more
europepmc   +1 more source

Promoting Health Education through Mobile Apps: A Quantitative Analysis of American Hospitals. [PDF]

Healthcare (Basel), 2022
Medina Aguerrebere P, Medina E, Gonzalez Pacanowski T.   +2 more
europepmc   +1 more source

BEHIND DISNEY'S MAGIC: CORPORATE COMMUNICATION ANALYSIS IN THE CONSTRUCTION AND PRESERVATION OF IMAGE AND REPUTATION.

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Álvaro Rodríguez PobleteThis paper investigates how The Walt Disney Company strategically manages its corporate image and reputation through ...
Fernando Fernandez, Claudia
core  

After the Hype: Resilience Seeking in Emerging Technology Ecosystems

Journal of Product Innovation Management, EarlyView.
ABSTRACT Academic Summary Hype often helps emerging technology ecosystems gain early support for their innovative value propositions, but the initial excitement around the technology typically vanishes at some point. This decrease in excitement and support may lead some ecosystems to fail while others are resilient and recover.
Fiona Schweitzer, Stacey L. Howard‐Malek, Maximilian Palmié   +2 more
wiley   +1 more source

Game over: dissecting the overlooked health harms of modern sports. [PDF]

Front Sports Act Living
Irfan B, Venugopal K, Rehman A, Latif R, Abu Shammala A, Sirvent RD.   +5 more
europepmc   +1 more source

Editorial: Effective and attractive communication signals in social, cultural, and business contexts. [PDF]

Front Psychol, 2023
Niebuhr O, D'Errico F, Esposito A, Schmid E, Brem A.   +4 more
europepmc   +1 more source

“Buprenorphine doesn't hold me”: Neurochemical afterlives of state violence and the struggle for meaning in addiction treatment

Medical Anthropology Quarterly, EarlyView.
Abstract This paper analyzes two disparate experiences of buprenorphine, a medication for opioid addiction, in California. Within the context of the U.S. War on Drugs and after decades of criminalization, buprenorphine represents a shift toward outpatient medical treatment of opioid addiction, but it has been unequally distributed and experienced ...
Textor Lauren
wiley   +1 more source