Results 141 to 150 of about 369 (219)

Surprise Marketing

open access: yesPsychology &Marketing, Volume 43, Issue 8, Page 1878-1898, August 2026.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, Volume 43, Issue 8, Page 2037-2058, August 2026.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

Beyond the Age Filter: How Employer Branding on LinkedIn Represents Young, Mid-Career, and Experienced Professionals

open access: yes
Given demographic changes and aging employees, age-inclusive employer branding is therefore relevant for organizations aiming to attract diverse talent.
Dewi Kamphuis
core  

Engagement in early childhood education: A systematic review of Gypsy, Roma and Traveller populations in Europe

open access: yesReview of Education, Volume 14, Issue 2, August 2026.
Abstract This systematic review focuses on engagement in early childhood education (ECE) within Gypsy, Roma and Traveller (GRT) communities. ECE increases lifelong educational success rates along with narrowing poverty and equity gaps. Yet the GRT participation rate in ECE is nearly half that of the majority mainstream population.
Sara Ponce   +3 more
wiley   +1 more source

The Impact of TikTok on Elections: (Mis)information and Regulatory Challenges

open access: yesKyklos, Volume 79, Issue 3, Page 724-742, August 2026.
ABSTRACT TikTok's algorithm‐driven feed is reshaping electoral communication, yet a clear understanding of its effects is lacking. This study synthesizes and appraises evidence on how the platform's design and governance shape political (dis)information and may affect electoral dynamics.
Michele Giuseppe Giuranno   +1 more
wiley   +1 more source

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