Results 31 to 40 of about 265 (199)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

From Digital Content to Corporate Brand Legitimacy: Transmedia Storytelling and Corporate Identity Mix in Grindboys

Jurnal Indonesia Sosial Sains
The rapid expansion of digital media has reshaped corporate communication, enabling non-traditional actors to evolve into organizational entities with recognizable identities and legitimacy claims. This article examines the transformation of Grindboys from a digital content creator collective into a community-based corporate brand within Indonesia’s ...
Ega Rizky, Yusuf Bagas Bilowo
openaire   +1 more source

The Strategic Role of Sustainability Certifications: A Multi‐Theoretical Framework and Comparative Analysis in the Global Wine Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability certifications are increasingly embedded in the governance and competitiveness of the wine sector, yet their strategic role remains under‐theorised. This study conceptualises certifications as multidimensional strategic mechanisms and conducts a comparative analysis of 50 schemes used in the global wine industry.
Alexy Apolo‐Romero, Nieves García‐Casarejos, Pilar Gargallo   +2 more
wiley   +1 more source

Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce

Business Strategy and the Environment, EarlyView.
ABSTRACT For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand‐side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness,
Ada Folques, Mario R. Paredes, Vanessa Apaolaza, Patrick Hartmann   +3 more
wiley   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho, Ronny Luis Sousa Oliveira, Emanuelle Caroline da Silva da Silva   +2 more
wiley   +1 more source

How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini, Marcelo Gattermann Perin, Janine Fleith de Medeiros   +2 more
wiley   +1 more source

Utility and Emotion: A Combined Economic‐Psychological Approach to Understanding Consumer Preferences for Social Farming Products

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACTSocial farming integrates agricultural activities with social and rehabilitative functions, offering significant benefits to communities. However, its economic sustainability depends, among other factors, on consumer acceptance and willingness to pay a premium for its products.
Francesca Moino, Giovanbattista Califano, Francesco Basset, Patrizia Borsotto, Giovanni Dara Guccione, Francesca Giarè   +5 more
wiley   +1 more source