Results 41 to 50 of about 369 (219)
Jardín Turia: Place branding i estratègia transmèdia. [PDF]
, 2023 [ES] El proyecto Jardín Turia se especializa en el place branding y la estrategia transmedia con el fin de fortalecer la imagen de los Jardines del Turia y hacerla más presente en la vida cotidiana de los ciudadanos de Valencia.
Holgado Hernández, Marina
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACTSocial farming integrates agricultural activities with social and rehabilitative functions, offering significant benefits to communities. However, its economic sustainability depends, among other factors, on consumer acceptance and willingness to pay a premium for its products.
Francesca Moino +5 more
wiley +1 more source
New Directions for Higher Education, EarlyView.ABSTRACT Understanding collegiate norms and practices that promote sense of belonging among students who have traditionally been raced, gendered, stigmatized, and excluded as the ‘other’ in predominantly white institutions (PWI) is of paramount importance today as these efforts face increasingly antagonistic legislation, state policies, and ...
Nkenji K. Clarke +3 more
wiley +1 more source
The making of healthy and moral snacks: A multimodal critical discourse analysis of corporate storytelling [PDF]
, 2019 This paper examines how snack brands represent themselves as producers of healthy food through corporate stories on their websites. The increased emphasis on health in “the new public health era” has created a market for products promoted as healthy or ...
Eriksson, Göran, +3 more
core +1 more source
International Journal of Finance &Economics, EarlyView.ABSTRACT This study draws on framing theory to investigate how microfinance institutions (MFIs) strategically construct a vulnerability‐oriented organisational identity and how this framing influences their funding decisions during the pre‐campaign phase of prosocial crowdfunding.
Ana Paula Matias Gama +3 more
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Critical Story Sharing as Communicative Action in Organisational Change
, 2012 My PhD journey started with my research question: “How can digital storytelling support organisational change?” My research perspective was grounded in radical humanism.
Moss, Mari Ann
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Ciletuh Geopark Storytelling Strategy to Strengthen Geotourism Destination Branding
Geology-based tourism (geotourism) emphasizes natural authenticity, environmental conservation, and empowerment of local communities. Ciletuh-Palabuhanratu Geopark, as part of the UNESCO Global Geopark, has great potential in building destination ...
Oktaviani, Femi, Kurniawan, Kunkun
core +2 more sources
Strategic Change, EarlyView.ABSTRACT Labor exploitation within agri‐food supply chains poses significant ethical and managerial challenges, particularly in Mediterranean contexts where irregular employment practices persist. This study investigates the case of NoCap, a third‐party ethical certification initiative operating in Italy that integrates social responsibility into ...
Claudio Mirabella +3 more
wiley +1 more source