Results 61 to 70 of about 265 (199)

Glocal Regenerative Viticulture: Exploring Sustainable Winemaking Strategies in Europe

open access: yesSustainable Development, EarlyView.
ABSTRACT The global wine industry is transforming due to climate change challenges. Glocalization is increasingly relevant in winemaking, where geographical and cultural diversity requires context‐specific solutions in the existing sustainability spectrum in viticulture.
Aleksandra N. Volkova   +4 more
wiley   +1 more source

Rural Intangible Cultural Heritage Governance: Discursive Alignment for Sustainable Development

open access: yesSustainable Development, EarlyView.
ABSTRACT Intangible cultural heritage governance is increasingly relevant to sustainable rural development, yet the conditions under which public, private and residents align priorities, responsibilities and legitimacy remain underexplored. This study examines how these actors conceptualise, prioritise and discursively legitimise it in Bergamo (Italy).
Berta Tubillejas‐Andrés   +3 more
wiley   +1 more source

The role of storytelling in co-creating a corporate brand with employees

open access: yes, 2015
This paper investigates the role of stories in corporate brand management, specifically how storytelling can enable the co-creation of a brand with employees.
openaire   +1 more source

The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT This study aims to investigate why global fans read Korean webtoons (K‐webtoons) and how their motivations vary across different genres. Previous studies have approached the Korean Wave (Hallyu) from a national perspective, emphasizing its influence and primarily discussing K‐pop and K‐drama.
Hoseok Gwak   +3 more
wiley   +1 more source

Leadership Development Through Exploring Critical Perspectives and Storytelling in Pop Culture: Toward Leadership for Liberation Values

open access: yesNew Directions for Student Leadership, Volume 2025, Issue 185, Page 107-113, Spring 2025.
ABSTRACT Popular culture exists as an expression of cultural history. It speaks to who we are, what we aspire toward, and where our generation stands in relation to the major issues of the day. This article is a conversation about the myriad perspectives offered in this issue of New Directions for Student Leadership, exploring the contributions each ...
Kathleen Callahan, Sean Connable
wiley   +1 more source

Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform

open access: yes, 2011
Esta tese é uma reflexão teórica e prática sobre a presença do storytelling na comunicação corporativa, numa perspectiva que compreende a semiótica e a narratologia num contexto de comunicação estratégica de marketing. Analisamos a junção entre os conceitos de storytelling corporativo, storytelling da marca, storytelling do consumidor e storytelling ...
openaire   +1 more source

Bridging Leadership Development and Hip‐Hop Culture: Empowering Black Students Through Culturally Responsive Educational Approaches

open access: yesNew Directions for Student Leadership, Volume 2025, Issue 185, Page 89-95, Spring 2025.
ABSTRACT Hip‐hop music and culture have existed for decades in the United States. Since the 1970s, five critical elements have been defined as parts of hip‐hop culture: the MC (oral), the DJ (aural), graffiti (visual), knowledge (mental), and breakdancing (physical).
Jesse R. Ford   +2 more
wiley   +1 more source

‘The Bethune College Sensation’: Gender, Archive and Radical Passivity

open access: yesGender &History, EarlyView.
ABSTRACT This article explores the student protests at Bethune College, Calcutta, on 3 February 1928, against the Simon Commission, a British parliamentary delegation that excluded Indian representation. On this day, female students staged a quiet but radical act of defiance by refusing to attend classes, sign apologies or vacate their hostel, despite ...
Meghmala Bhattacharya
wiley   +1 more source

Home - About - Disclaimer - Privacy