Results 61 to 70 of about 369 (219)
The Patagonia Case: exploring communication through Storytelling and Branding
openQuesto elaborato esplora due concetti centrali e attuali all’interno della comunicazione d’impresa: branding e storytelling. Analizza come questi due ambiti contribuiscano insieme alla creazione di una comunicazione efficace e significativa.
STORTO, EMMA
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The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea
Thunderbird International Business Review, EarlyView.ABSTRACT This study aims to investigate why global fans read Korean webtoons (K‐webtoons) and how their motivations vary across different genres. Previous studies have approached the Korean Wave (Hallyu) from a national perspective, emphasizing its influence and primarily discussing K‐pop and K‐drama.
Hoseok Gwak +3 more
wiley +1 more source
Never ending story : Storytelling as a branding strategy
, 2010 We were accepted to the field study Dignity and therefore chose to write our thesis in connection with it. Our subject is the oasis of Siwa in Egypt. The society has long been isolated, and therefore, the city has been able to preserve their handicraft ...
Holmström, Annika, Landqvist, Kristina
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New Directions for Student Leadership, Volume 2025, Issue 185, Page 107-113, Spring 2025.ABSTRACT Popular culture exists as an expression of cultural history. It speaks to who we are, what we aspire toward, and where our generation stands in relation to the major issues of the day. This article is a conversation about the myriad perspectives offered in this issue of New Directions for Student Leadership, exploring the contributions each ...
Kathleen Callahan, Sean Connable
wiley +1 more source
, 2013 Charities struggle with scarce marketing and branding resources, as do many non-profits, but nevertheless they need to communicate a trustworthy external brand.
Niklasson, Hanna, Tholander, Hanna
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New Directions for Student Leadership, Volume 2025, Issue 185, Page 89-95, Spring 2025.ABSTRACT Hip‐hop music and culture have existed for decades in the United States. Since the 1970s, five critical elements have been defined as parts of hip‐hop culture: the MC (oral), the DJ (aural), graffiti (visual), knowledge (mental), and breakdancing (physical).
Jesse R. Ford +2 more
wiley +1 more source
The narrative/storytelling approach in brand development for towns
The narrative or storytelling approach is often associated with folklore and other aspects of socialisation rather than a scientific and systematic approach to conceptualising a phenomenon.
Kadembo, Ernest M
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Gestión de marca – branding digital
This chapter analyzed the evolution and consolidation of digital branding as a key strategy in contemporary brand management. Based on a theoretical evaluation complemented by real case studies, it explored the tools, platforms, and narratives used in ...
Maldonado López, Sandra Betzabeth +2 more
core +1 more source
‘The Bethune College Sensation’: Gender, Archive and Radical Passivity
Gender &History, EarlyView.ABSTRACT This article explores the student protests at Bethune College, Calcutta, on 3 February 1928, against the Simon Commission, a British parliamentary delegation that excluded Indian representation. On this day, female students staged a quiet but radical act of defiance by refusing to attend classes, sign apologies or vacate their hostel, despite ...
Meghmala Bhattacharya
wiley +1 more source
International Journal of Urban and Regional Research, EarlyView.Abstract This article examines the Yeditepe Biennial—Turkey's first Islamic and traditional arts biennial—as a creative festival shaped by the socio‐political and spatial dynamics of Turkish‐Islamist nationalism. Counterposed against the Istanbul Biennial and the Western‐oriented secular cultural legacy of the Turkish Republic, the Yeditepe Biennial ...
Hulya Arik, Sabrien Amrov
wiley +1 more source