Results 81 to 90 of about 369 (219)
Beyond Bia Hơi? Distinction and Aspiration in Hanoi's Craft Beer Scene
ABSTRACT In this article we examine the emergence of Hanoi's craft beer scene as a window into shifting class identities, aspirational consumption, and local–global negotiations in contemporary Vietnam. We bring together Bourdieu's theorisation of taste as symbolic capital with Appadurai's concept of aspiration to analyse how consumption practices ...
Sarah Turner, Chính Trọng Nguyễn
wiley +1 more source
The Magical Work of Brand Futurity: The Mythmaking of Disney. [PDF]
Pitre J.
europepmc +1 more source
“Storytelling” has become yet another buzz-word, not only in marketing and corporate branding, but increasingly in development cooperation. It is typically deployed in the context of participatory communication approaches, providing means for people to ...
Hemer, Oscar
core +1 more source
Abstract Background There is increasing interest in the circumstances under which universal school‐based social and emotional learning (SEL) interventions can be most effective, and how implementation moderates intervention outcomes. We focus on the implementation of ‘Passport Skills for Life’, an SEL intervention that has been introduced into over 100
Ola Demkowicz +13 more
wiley +1 more source
Collateral Damage in the War for Talent?:On Power and Ethics of Storytelling in Employer Branding
Collateral Damage in the War for Talent? On Power and Ethics of Storytelling in Employer BrandingMarianne Grove Ditlevsen, Aarhus UniversityPeter Kastberg, Aalborg UniversityThis paper explores the ethical dimensions of storytelling in employer branding,
Kastberg, Peter; id_orcid +1 more
core
This study reports the results of a qualitative survey of 11 high-technology firms on the practices of corporate communication, especially the links between strategic communication, storytelling and branding, all of them applied in the turbulent ...
Ilektra Chatzopoulou
core
‘Don't Forget Me, I'm Important Too’: Amplifying Self‐Advocate Voice Through Disability Theatre
ABSTRACT Background Across Canada, people with an intellectual disability continue to face systemic barriers and inequities in employment. To raise awareness and promote change, a self‐advocate led participatory disability theatre project acted as both inquiry and advocacy.
Leyton Schnellert +5 more
wiley +1 more source
Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform
Esta tese é uma reflexão teórica e prática sobre a presença do storytelling na comunicação corporativa, numa perspectiva que compreende a semiótica e a narratologia num contexto de comunicação estratégica de marketing. Analisamos a junção entre os conceitos de storytelling corporativo, storytelling da marca, storytelling do consumidor e storytelling ...
openaire +1 more source
Incentives and barriers to private finance for forest and landscape restoration. [PDF]
Löfqvist S, Garrett RD, Ghazoul J.
europepmc +1 more source
This study reports the results of a qualitative survey of 11 high-technology firms on the practices of corporate communication, especially the links between strategic communication, storytelling and branding, all of them applied in the turbulent ...
Ilektra Chatzopoulou
core

