Results 71 to 80 of about 369 (219)
THE URBANOLOGISTS COME TO TOWN: Professional Life and Work in the Urban Solutions Industry
Abstract This article charts the upsurge of an eclectic global community of professionals new to the field of urban policy and governance, animated by playful and celebratory attitudes towards cities and urbanization: the urbanologists. It contributes to debates in critical urban theory and critical ethnographies of technology to problematize ...
Rachel Bok
wiley +1 more source
LAUREA MAGISTRALEQuesta tesi esplora l'evoluzione del branding nell'era dei social media, con particolare attenzione alla transizione dai modelli di comunicazione Business-to-Consumer (B2C) e Business-to-Business (B2B) verso un approccio Human-to-Human ...
Vai, Pietro
core
This thesis investigates the Copenhagen Police Department’s communication on the social media platform Twitter in 2012 and 2017. More specifically the study revolves around the police’s use of narrativity on Twitter as a mean to establish their corporate
Jørgensen, Nicolaj Morten +2 more
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PLACE‐FRAMING URBANITY: The Case of Kalasatama, Helsinki
Abstract Narratives, visuality and symbolic representations are increasingly important in contemporary urban planning and development. This article seeks to understand how urbanity, one of the key goals of Helsinki's recent planning, has been constructed in the Kalasatama regeneration area. The construction of urban image and identity is viewed as soft
Tuomas Ilmavirta
wiley +1 more source
LAUREA MAGISTRALENegli ultimi decenni, il branding ha progressivamente abbandonato un approccio centrato esclusivamente sul prodotto per adottare una prospettiva relazionale, nella quale i brand si configurano come entità narrative capaci di instaurare ...
Mapelli, Elena
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ABSTRACT This registered report aims to evaluate the extent to which the human resources function can change public attitudes toward a controversial social issue. Focusing on the employment of formerly incarcerated people, we explore the novel concept of “human resources social advocacy” (HRSA), an interventionist approach through which HR might pro ...
Prue Burns +3 more
wiley +1 more source
The rebranding of Oldham is a positional shift in the perception and strategic image of the town. The commissioning of a consultant to handle this critical aspect of the renewal of the town was meant to usher in a new era for the town and the borough at ...
Jackson, Howard +3 more
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Making Mining Licit: Gold, Commodification, and the Everyday Performance of Law in Colombia
ABSTRACT Ethnographies of resource‐making have shown that the extraction of resource value from objects is premised on obviating the emplaced lifeworlds that surrounded objects before they traveled to consumer markets. Much of this literature looks at such supply‐chain disentanglement from the viewpoint of corporate and formal regulatory practices ...
Jesse Jonkman
wiley +1 more source
The role of storytelling in co-creating a corporate brand with employees
This paper investigates the role of stories in corporate brand management, specifically how storytelling can enable the co-creation of a brand with employees.
openaire +1 more source
Inside stories: making sense of the daily lives of communication practitioners [PDF]
The discipline of corporate communication is relatively embryonic, and has developed into its current form largely through the amalgamation of salient theories from the public relations and management disciplines.
Ashra, Nilam
core

