“If only…”: customer counterfactual thinking in failed recovery [PDF]
European Journal of Marketing, 2021 Purpose This paper aims to examine counterfactual thinking as a key mediator of the effects of failed recovery (vs. failed delivery) on negative electronic word-of-mouth (eWOM). The authors further investigate the effectiveness of using recovery co-creation in minimizing customers’ counterfactual thinking.
Yuliya Strizhakova +2 more
exaly +4 more sources
The Psychology of Counterfactual Thinking [PDF]
, 2009 Historical Social Research, 34(2), 16 ...
Roese, Neal J., Morrison, Mike
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Counterfactual Thinking-Related Emotional Responses in Patients With Major Depressive Disorder [PDF]
Frontiers in Psychiatry, 2021 Objective: To explore the emotional characteristics of counterfactual thinking (CT)-related emotion responses in patients with major depressive disorder (MDD) via the “counterfactual thinking gambling task (CTGT).”Method: Twenty-five patients with MDD ...
Qi Zheng +14 more
doaj +2 more sources
Counterfactual thinking in patients with amnesia. [PDF]
Hippocampus, 2014 ABSTRACTWe often engage in counterfactual (CF) thinking, which involves reflecting on “what might have been.” Creating alternative versions of reality seems to have parallels with recollecting the past and imagining the future in requiring the simulation of internally generated models of complex events.
Mullally SL, Maguire EA.
europepmc +6 more sources
Counterfactual Imagination as a Mental Tool for Innovation [PDF]
Avant, 2017 In the article I demonstrate some of the possible ways by which counterfactual imagination can lead people to innovation and the creation of novel and valuable solutions.
Monika Chylińska
doaj +2 more sources
Pitfalls of counterfactual thinking in medical practice: preventing errors by using more functional reference points [PDF]
Journal of Public Health Research, 2013 Background. Counterfactual thinking involves mentally simulating alternatives to reality. The current article reviews literature pertaining to the relevance counterfactual thinking has for the quality of medical decision making.
John V. Petrocelli
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Counterfactual Thinking in Physics [PDF]
, 2011 Counterfactual thinking plays a key role in research in physics and, I believe, in research in all natural sciences. In this contribution I will describe a few examples of counterfactual thinking, how it is used, the power of this method of inquiry, and the types of results that can be achieved.
Elwenspoek, Michael Curt +3 more
core +4 more sources
The effect of counterfactual treatment on the consistency between ethnic minority values and value-expressive behavioral intentions [PDF]
Frontiers in PsychologyBackgroundConsistency in values and behaviors has always been controversial in academia, particularly under specific situations. However, little is known about how situations affect the consistency of minority ethnic values with their value-expressive ...
Yanli Yang
doaj +2 more sources
Counterfactual thinking in moral judgement: an experimental study [PDF]
Frontiers in Psychology, 2014 Counterfactual thinking is thinking about a past that did not happen. This is often the case in 'if only...' situations, where we wish something had or had not happened.
Simone eMigliore +5 more
doaj +2 more sources
Counterfactual Thinking in Tourette’s Syndrome: A Study Using Three Measures [PDF]
Behavioural Neurology, 2014 Pathophysiological evidence suggests an involvement of frontostriatal circuits in Tourette syndrome (TS) and cognitive abnormalities have been detected in tasks sensitive to cognitive deficits associated with prefrontal damage (verbal fluency, planning ...
Stefano Zago +8 more
doaj +2 more sources