Results 1 to 10 of about 11,682 (213)
Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh [PDF]
Innovative Marketing, 2019 The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB).
Mohammad Osman Gani +4 more
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Motivations for Purchase of Counterfeit Luxury Goods
Maketingu JanaruCounterfeit luxury goods refer to goods that closely resemble the original luxury goods, and consumers purchase these goods while being aware that they are counterfeits.
Ryohei Kitazawa
doaj +2 more sources
Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods
Jurnal Dinamika Manajemen, 2019 The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer
Rakotoarisoa Maminirina Fenitra +1 more
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Antecedents of the Intention and Behavior Toward Purchase of Counterfeit Luxury Goods in an Emerging Economy: a Study of Young Vietnamese Consumers [PDF]
Organizations and Markets in Emerging Economies, 2017 This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young consumers in Vietnam, an Asian emerging economy.
Nguyen Thi Tuyet Mai, Nguyen Hoang Linh
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Examining purchase intention towards counterfeit luxury goods: The role of social and personality factors [PDF]
The Retail and Marketing ReviewThis study investigates the influence of social and personality factors on consumers’ attitudes and intentions towards purchasing counterfeit luxury goods in an emerging market context.
Prof Nicole Cunningham
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Luxury brand consumption and counterfeiting: A case study of the Portuguese market [PDF]
Innovative Marketing, 2021 This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products.
Miguel Varela, Paula Lopes, Rita Mendes
doaj +1 more source
Journal of Consumer Sciences, 2023 The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands.
Frida Thomas Pacho
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Gadjah Mada International Journal of Business, 2022 Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products.
iin mayasari +4 more
doaj +1 more source
AI-enabled Product Authentication and Traceability in Global Supply Chains
Journal of Advanced Computing Systems, 2023 This paper presents a comprehensive analysis of artificial intelligence applications for product authentication and traceability within global supply chains. Counterfeiting and supply fraud represent significant challenges across industries, with annual
Dingyuan Zhang, Caiqian Cheng
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The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan [PDF]
Global Social Sciences Review, 2019 The demand for counterfeit goods has exponentially grown and counterfeit goods trade has consequently emerged as a global problem. The present study investigates the determinants that encourage consumers to acquire counterfeit luxury goods. This research further analyzes purchase intention as mediator and gender role as a moderator between the ...
Abid Saeed, Osman Sadiq Paracha
openaire +2 more sources