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COUNTRY BRANDING: WHAT BRANDING? RELEVANT TERMINOLOGIES AND THEIR POSSIBLE INTERPRETATIONS IN THE CASE OF COUNTRIES [PDF]
Economic and Regional Studies / Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as exploring the similarities and differences among these expressions.
Papp-Váry, Árpád Ferenc +1 more
core +5 more sources
Country branding research: a decade’s systematic review
Cogent Business and ManagementThe concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation’s image and products to promote various aspects of its identity.
Kwame Simpe Ofori
exaly +4 more sources
Country branding: an imperative for developing countries
IFE PsychologIA, 2005 In today's globalised marketplace the new marketing battle for tourism, exports, and inward investment is intensifying as brands have become more and more the vehicles for communication. Country branding which is about employing strategic marketing to promote a country's identity has become a strategic tool of a country's competitiveness. However, only
Akotia, Mathias, Mathias Akotia
core +4 more sources
Advances in Intelligent Systems Research, 2014 The article lays a theoretical ground for empirical futures research on country branding. The concept of crowd branding is introduced.
Mittil\303\244 T.S +1 more
semanticscholar +5 more sources
Country of origin, branding strategy and internationalisation: the case of Chinese piano companies
Journal of Chinese Economic and Business Studies, 2008 This paper studies the internationalisation of Chinese piano firms from a branding perspective. The purpose of the paper is two folds. Firstly it examines the interplay between the country of origin (COO) effect and international branding, and how COO ...
Ying Fan
exaly +2 more sources
Country of Origin Association in Retail and Wholesale Branding
Journal of Promotion Management, 2018 The purpose of this article is to consider country of origin in terms of its association with brand heritage and its implications in fashion branding, thus providing a new perspective within the context of retail and wholesale brands.
Arooj Rashid, Liz Barnes
exaly +2 more sources
Is Country branding a panacea or poison?
African Journal of Business Management, 2013 The momentum towards complete globalisation advocated by proponents of the benefits of one big business village as the answer to the suffering of third world countries, has now been slowed down by the uncertainty resultant from the hitherto unprecedented global meltdown. With the coughing of America, the whole world seems to be catapulting into one big
Mugobo, Virimai V., Ukpere, Wilfred I.
openaire +3 more sources
An Evaluation of Türkiye's Education Diplomacy in the Context of Country Branding
İletişim ve Diplomasi, 2022 Handling branding studies together with public diplomacy brings along expansions for different fields. As one of them, education is important for states and they want to create influence by increasing their attractiveness through it. There have been well-
Ercan Akar, Muharrem Gürkaynak
semanticscholar +1 more source
Country Branding: The Personality of Vietnam as a Brand [PDF]
European Journal of Multidisciplinary Studies, 2017 Country as a brand reflects the marketing orientation to manage a country image to achieve the desired country position. Country personality is an important marketing strategy for this purpose. The present study attempts to examine the country personality of Vietnam, a major emerging Asian country.
Sathira Tassanawat, Kawpong Polyorat
openaire +1 more source