Results 11 to 20 of about 4,949,459 (279)
, 2013 Today we live in an extremely dynamic world. Some of us were born in countries with developed economy, well functioning civil society and established country brand. Some of us live in developing countries, which are trying to do their best on international arena.
Marchukova, Nataliia
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European Journal of Business and Management, 2019 One of tourism destinations in Indonesia that is quite attractive to foreign tourists is Bali Island. A tourist, both from Indonesia and abroad is also very influential in tourism promotion.
Widhea Citra Dewani +2 more
semanticscholar +1 more source
Acta Universitatis Sapientiae: European and Regional Studies, 2018 Estonia held the presidency of the Council of the European Union for six months from 1 July to 31 December 2017. This was a great opportunity to strengthen and shape the country image, also known as the country brand.
Á. Papp-Váry
semanticscholar +1 more source
Implementasi Social Network Analysis pada Penyebaran Country Branding “Wonderful Indonesia”
, 2017 Dalam upaya mencapai target pertumbuhan industri pariwisata dan meningkatkan jumlah kedatangan wisatawan asing, Kementerian Pariwisata melakukan berbagi upaya yang salah satunya adalah dengan merambah pemasaran online menggunakan situs jejaring sosial ...
Mahdi Shiddieqy Setatama +1 more
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Country-branded universities: a framework for country brand authenticity in transnational higher education [PDF]
Studies in Higher EducationCountry-branded universities, which include a country in their name, are a type of higher education institution found in many countries globally. We consider these universities as transnational higher education institutions, for they ‘borrow’ or ‘transfer’ elements of the affiliated country across national borders.
Stephen Wilkins, Jeroen Huisman
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Branding the nation: Towards a better understanding
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
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Soft power: Power of attraction or confusion? [PDF]
, 2008 Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
Fan, Ying, Fan, Y
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Country Branding and its effect on the consumer in the global market
, 2016 [EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote tourism, increase trade and ...
Kerry Kilduff, J. N. Tabales
semanticscholar +1 more source
Diversity and inclusion branding: a five-country comparison of corporate websites
International journal of human resources management, 2019 In their quest to attract talent and appear as an employer of choice, organizations must articulate the benefits of having a diverse and inclusive workforce.
Karsten Jonsen +3 more
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