Results 11 to 20 of about 10,374,360 (352)
Identifying negative images and it's causes towards Iran's export nation brand [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: Review of researches in the field of nation brand shows a few studies in recognizing and examining negative images of exporting countries.
Mohammad Reza Bolour Parsa +2 more
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Sustainability, 2023 This study aimed to explore the influence of cultural values on the development of attitudes toward cultural products and purchase intentions while considering country image as a mediating variable in this relationship.
Yisitie Xing, Chang-Hyun Jin
semanticscholar +1 more source
Tourism Recreation Resarch, 2023 Many countries have begun to recognise the importance of their public image in boosting inbound tourism. Following this trend, many destination marketing organisations have begun to promote their country image to attract foreigners, and the relationship ...
Shinichiro Terasaki, T. Hara, J. Ikegami
semanticscholar +1 more source
PERCEPTIONS OF THE “GEN Zs”1 ON THE IMAGE OF THE REPUBLIC OF MOLDOVA [PDF]
Economica, 2023 The image of the country is one of the key factors influencing the attitude of the people, but also of the organizations towards the respective state. In the ranking “Country Brand Ranking 2022-2023”, the Republic of Moldova ranks 166th, out of 203,
Maria GRIGORAS
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Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The current paper addresses country image from the evaluation and/or assessment perspective. The literature offers a plethora of definitions and conceptualizations of country image - thus the lack of consensus regarding the best way in approaching the ...
Denisa Adriana Dragoi
doaj
Spain’s «national character» in «The Economist»
Communication & Society (Formerly Comunicación y Sociedad), 2023 The image of a country conveyed by the international media is increasingly important in a globalised and interdependent world. Some of these international outlets have a special role to play in this process, and the British weekly The Economist is ...
Ángel Arrese, James Breiner
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The Romanian-Turkish Relationships: The View of the Romanian Students [PDF]
European Journal of Interdisciplinary Studies, 2020 This article aims to provide an image on the Romanian-Turkish relationships from the perspective of the Romanian students. The rationale of the research lays on the importance of the perception the host country has about different groups of diasporas in ...
Güven GÜNGÖR
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Country-image discourse model: Unraveling meaning, structure, and function of country images [PDF]
Journal of Business Research, 2011 The country-image discourse model provides an alternative theoretical framework to explain the meaning of country-of-origin (coo) effects. Unlike previous work, this research relies on the key principles underlying semiotics and discourse theory. The model integrates the semantic and pragmatic dimension of coo and provides hypotheses regarding the ...
Brijs, K. +2 more
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The image of Russia through animal metaphors: A diachronic case study of American media discourse
Russian Journal of Linguistics, 2023 The image of a country has a critical impact on the degree of its political, economic and cultural influence in the world. This indicates a need to understand various perceptions of a country that exist among other nations and mechanisms of their ...
Olga A. Solopova +2 more
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RUDN Journal of Political Science, 2021 The perspectives of modern South Korean youth on Russia and perspectives of Russian youth on South Korea respectively are reconstructed and interpreted in this article.
Anna A. Sorokina +2 more
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