Results 291 to 300 of about 10,374,360 (352)
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Product-Country Images (PCI) in an Advanced Developing Country
Journal of Euromarketing, 1998ABSTRACT The objective of this paper is to investigate product-country images, lifestyles and ethnocentric behaviors of Turkish consumers. Data for the study were collected through personal interviews in the fourth largest city of Turkey, Konya. Survey findings lend support to earlier studies conducted in the U.S.A.
Erdener Kaynak, Ali Kara, Cagatay Unusan
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, 2020
Purpose This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to the exporting country.
J. Thøgersen +2 more
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Purpose This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to the exporting country.
J. Thøgersen +2 more
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Journal of Global Marketing, 2016
ABSTRACTA country's economic, political, and socio-cultural institutions have always been regarded as important determinants of a company's exports and international marketing strategies. With the recent thinking about countries becoming more like a brand, these factors should impact a country's marketing and branding strategies.
Qin Sun +2 more
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ABSTRACTA country's economic, political, and socio-cultural institutions have always been regarded as important determinants of a company's exports and international marketing strategies. With the recent thinking about countries becoming more like a brand, these factors should impact a country's marketing and branding strategies.
Qin Sun +2 more
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Country image as a nation‐branding tool
Marketing Intelligence & Planning, 2013PurposeThe purpose of this paper is to examine the country image of Finland among potential travellers and potential consumers of Finnish products. Three research questions are addressed, each of which contributes to the overall aim: What is the level of awareness about Finland among the respondents?
Lemmetyinen Arja +2 more
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Genetically modified crops and country image of food exporting countries
British Food Journal, 2005PurposeMany countries have held back from planting genetically modified (GM) food crops due to perceived negative reaction in export and domestic markets. Three lines of research have tested the reality of this fear.Design/methodology/approachIn‐depth interviews were conducted in European countries with key companies and organisations in the European ...
John G. Knight +2 more
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Product‐country images in the arts: a multi‐country study
International Marketing Review, 2008PurposeThe country‐of‐origin literature has focused mainly on tangible products and has neglected largely intangible services and products such as the arts. The objective of this study is to examine the impact that country of origin may have on consumer perceptions of artistic and cultural products and to explore the variables that explain how ...
Alain d'Astous +5 more
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Journal of International Consumer Marketing, 2019
The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts that exists in the ...
Diana Escandón‐Barbosa +1 more
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The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts that exists in the ...
Diana Escandón‐Barbosa +1 more
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Conceptualising the influence of corporate image on country image
European Journal of Marketing, 2011PurposeThe aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image).Design/methodology/approachThe authors develop a conceptual framework and a series of propositions, grounded on previous studies on country of origin (COO), image transfer, corporate and place branding ...
Lopez, Carmen +2 more
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Country image and destination image of Brazil in relation to information sources
, 2019The purpose of this paper is to measure country image and destination image of Brazil and identify influential information sources as image agents that help forming these images.,An online sample of respondents residing in the USA was surveyed using a ...
Jeeyeon Jeannie Hahm, A. Tasci
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