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Creating country image and brand through country placement
2016This presentation addresses country placement as a specific marketing challenge in a country image and a country brand management. Since people rely more and more on the visual form of information to gain knowledge, movies, videos and television are gaining in importance as far as promotion and acquaintance with a country are concerned.
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STEREOTYPES IN COUNTRY IMAGE FORMATION
Российская наука: актуальные исследования и разработки. Сборник научных статей XI Всероссийской научно-практической конференции. В 2-х частях. Часть 1, 2021openaire +1 more source
Country tourist appeal and country image. The US market perspective
2008Starting from the belief that Italy has a great tourist potentiality, this study intends to measure the appeal of European market, and of Italy in particular, for US residents. Moreover Italy’s image is investigated using an unstructured method that considers the nouns/adjectives associated to the country from the respondents.
BASSANI, Sara, TONINELLI, Daniele
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Nation Branding, Product-Country Images, and Country Rankings
2018William Newburry, Mohan Song
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The impact of breast cancer on sexuality, body image, and intimate relationships
Ca-A Cancer Journal for Clinicians, 1991Leslie R Schover
exaly
Schematic Representation of Country Image:
Journal of International Consumer Marketing, 1993C. M. Kochunny +3 more
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The impact of country image and destination image on US tourists’ travel intention
Journal of Destination Marketing & Management, 2019Suja Chaulagain +2 more
exaly