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Image of the country: problems of information security
International Journal of Electronic Security and Digital Forensics, 2023Assel Abylkhanova +4 more
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Product-country images: The role of country image in consumers' prototype product evaluation
2011What is the relationship between a country specific image and the image of products made in that country? What is the role of country image in consumers' product valuations? While many of previous studies have examined the COO effects on consumers' overall quality perceptions of products, little work has been done on investigating the relationship ...
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Nuclear Imaging in Developing Countries
Abstract The burden of cardiovascular disease is ever-growing, and it represents the most common cause of death worldwide. Notably, 80% of deaths from cardiovascular disease occur in low- and middle-income countries. Nuclear cardiology has a well-established role in the management of patients with cardiovascular disease and is being ...Amalia Peix +4 more
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Creating country image and brand through country placement
2016This presentation addresses country placement as a specific marketing challenge in a country image and a country brand management. Since people rely more and more on the visual form of information to gain knowledge, movies, videos and television are gaining in importance as far as promotion and acquaintance with a country are concerned.
openaire
Reverse Country-of-Origin Effects of Product Perceptions on Destination Image
Journal of Travel Research, 2012Larry Lockshin
exaly
Country image, product image and consumer purchase intention: Evidence from an emerging economy
International Business Review, 2012Cheng Lu Wang +2 more
exaly