Results 261 to 270 of about 175,606 (309)
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Country image as a nation‐branding tool
Marketing Intelligence & Planning, 2013PurposeThe purpose of this paper is to examine the country image of Finland among potential travellers and potential consumers of Finnish products. Three research questions are addressed, each of which contributes to the overall aim: What is the level of awareness about Finland among the respondents?
Lemmetyinen Arja +2 more
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International Journal of Tourism Research, 2020
AbstractThe purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face‐to‐face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country
Bulent Aydin +2 more
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AbstractThe purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face‐to‐face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country
Bulent Aydin +2 more
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Impact of Overall Country Image and Product Country Image on International Supplier Performance
EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES, 2016Extant COO studies have not yet investigated impact of multiple COO cues on supplier performance from the perspective of B2B buyers. Purchasing managers’ international procurement decisions are likely to be based on multiple country criteria. This study seeks to understand the relative impact of overall country image and product country image on ...
Jashim Uddin, Shehely Parvin
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Product-Country Images (PCI) in an Advanced Developing Country
Journal of Euromarketing, 1998ABSTRACT The objective of this paper is to investigate product-country images, lifestyles and ethnocentric behaviors of Turkish consumers. Data for the study were collected through personal interviews in the fourth largest city of Turkey, Konya. Survey findings lend support to earlier studies conducted in the U.S.A.
Erdener Kaynak, Ali Kara, Cagatay Unusan
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Product‐country images in the arts: a multi‐country study
International Marketing Review, 2008PurposeThe country‐of‐origin literature has focused mainly on tangible products and has neglected largely intangible services and products such as the arts. The objective of this study is to examine the impact that country of origin may have on consumer perceptions of artistic and cultural products and to explore the variables that explain how ...
Alain d'Astous +5 more
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Can Experiences With a Country's Foods Improve Images of That Country?
Journal of Global Marketing, 2014ABSTRACT This study examines how experience with other countries’ foods affects people's images of those countries, as well as the strength of such images. The findings show that foods are effective cultural elements that can enhance country images. People who have eaten a country's foods reveal more favorable country images than those who lack such ...
Myung-Soo Jo, Chang Soo Kim
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Beta, 2014
News media are central in forming public opinion images of other countries. In this longitudinal and multinational study of news media coverage of one small country we identify three types of images: brother-land image, acquaintance image, and foreigner image.
Ingeborg Astrid Kleppe +2 more
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News media are central in forming public opinion images of other countries. In this longitudinal and multinational study of news media coverage of one small country we identify three types of images: brother-land image, acquaintance image, and foreigner image.
Ingeborg Astrid Kleppe +2 more
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Asia Pacific Journal of Marketing and Logistics, 2019
Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags).
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Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags).
openaire +1 more source
Images of Sweden and the Nordic Countries
Scandinavian Journal of History, 2009Andersson, Jenny, Hilson, Mary
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