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Country and destination image – different or similar image concepts?
The Service Industries Journal, 2005Country Image and Destination Image exist as two parallel research tracks with almost no cross-references although the concepts refers to nearly the same area of applied marketing, namely export products to international consumer markets. This paper aims to determine how country image and destination image refer to the same image objects.
Lena Mossberg, Ingeborg Astrid Kleppe
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Relationship among China’s country image, corporate image and brand image
Journal of Contemporary Marketing Science, 2019Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model
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Country Resources, Country Image and Tourism: A Panel Data Analysis
2014Place branding, also known as destination branding, is often related to positioning strategies in the tourism industry. Place branding is defined as marketing activities to promote positive destination image in order to influence the consumers’ destination choice (Blain et al. 2005).
Qin Sun, Audhesh Paswan
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Nuclear Imaging in Developing Countries
Abstract The burden of cardiovascular disease is ever-growing, and it represents the most common cause of death worldwide. Notably, 80% of deaths from cardiovascular disease occur in low- and middle-income countries. Nuclear cardiology has a well-established role in the management of patients with cardiovascular disease and is being ...Amalia Peix +4 more
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Beyond History-Distorted Country Image
Israel Studies ReviewAbstract Few researchers dealing with the restoration of a country's international image have explored the cognitive motivations of target audiences. Using relations between Israel and Poland as a case study, this article examines the extent to which an audience is attached to problematic history.
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Diagnostic Imaging in Developing Countries
1983An important component of modern health care, that of diagnostic imaging, comprising radiodiagnostic and nuclear medicine, faces severe constraints in the developing world. The aim of this paper is to review these constraints, to stress the effects seen on the qualitative and quantitative results of the diagnostic imaging systems, and to outline some ...
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Asia Pacific Journal of Marketing and Logistics, 2019
Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags).
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Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags).
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Country Image: Halo or Summary Construct?
Journal of Marketing Research, 1989The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hypothesizing that country image serves as a halo in product evaluation and (2) the summary construct model hypothesizing that country image functions as a ...
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