Results 251 to 260 of about 175,606 (309)

Conceptualising the influence of corporate image on country image

open access: yesEuropean Journal of Marketing, 2011
PurposeThe aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image).Design/methodology/approachThe authors develop a conceptual framework and a series of propositions, grounded on previous studies on country of origin (COO), image transfer, corporate and place branding ...
Carmen Lopez, Manto Gotsi
exaly   +4 more sources

Advancing the country image construct

Journal of Business Research, 2009
Abstract In today's globalized markets a favorable country-of-origin image (CoI) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the CoI ...
Adamantios Diamantopoulos
exaly   +3 more sources

Country Versus Destination Image in a Developing Country

Journal of Travel and Tourism Marketing, 2010
ABSTRACT In contrast to the country of origin studies in international marketing, the tourism literature fails to differentiate between the image of the country and that of the destination as a tourism product. The distinction is important for developing countries suffering from negative country perceptions, as opposed to more positive views regarding ...
Sara Campo, Maria D Alvarez
exaly   +2 more sources

Destination in a country image context

Annals of Tourism Research, 2008
Abstract This paper provides greater substance to destination image research by contextualizing and expanding the scope of relevant constructs through the use of knowledge gained in product-country research. These product-country image constructs are built on an attitude theory framework, and this platform enables the application of them in an ...
John Nadeau, Louise Heslop
exaly   +2 more sources

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