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Destination in a country image context
Annals of Tourism Research, 2008Abstract This paper provides greater substance to destination image research by contextualizing and expanding the scope of relevant constructs through the use of knowledge gained in product-country research. These product-country image constructs are built on an attitude theory framework, and this platform enables the application of them in an ...
John Nadeau +3 more
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Beta, 2014
News media are central in forming public opinion images of other countries. In this longitudinal and multinational study of news media coverage of one small country we identify three types of images: brother-land image, acquaintance image, and foreigner image.
Ingeborg Astrid Kleppe +2 more
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News media are central in forming public opinion images of other countries. In this longitudinal and multinational study of news media coverage of one small country we identify three types of images: brother-land image, acquaintance image, and foreigner image.
Ingeborg Astrid Kleppe +2 more
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Impact of Overall Country Image and Product Country Image on International Supplier Performance
EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES, 2016Extant COO studies have not yet investigated impact of multiple COO cues on supplier performance from the perspective of B2B buyers. Purchasing managers’ international procurement decisions are likely to be based on multiple country criteria. This study seeks to understand the relative impact of overall country image and product country image on ...
Jashim Uddin, Shehely Parvin
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Product-Country Images (PCI) in an Advanced Developing Country
Journal of Euromarketing, 1998ABSTRACT The objective of this paper is to investigate product-country images, lifestyles and ethnocentric behaviors of Turkish consumers. Data for the study were collected through personal interviews in the fourth largest city of Turkey, Konya. Survey findings lend support to earlier studies conducted in the U.S.A.
Erdener Kaynak, Ali Kara, Cagatay Unusan
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Journal of Global Marketing, 2016
ABSTRACTA country's economic, political, and socio-cultural institutions have always been regarded as important determinants of a company's exports and international marketing strategies. With the recent thinking about countries becoming more like a brand, these factors should impact a country's marketing and branding strategies.
Qin Sun +2 more
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ABSTRACTA country's economic, political, and socio-cultural institutions have always been regarded as important determinants of a company's exports and international marketing strategies. With the recent thinking about countries becoming more like a brand, these factors should impact a country's marketing and branding strategies.
Qin Sun +2 more
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Country image as a nation‐branding tool
Marketing Intelligence & Planning, 2013PurposeThe purpose of this paper is to examine the country image of Finland among potential travellers and potential consumers of Finnish products. Three research questions are addressed, each of which contributes to the overall aim: What is the level of awareness about Finland among the respondents?
Lemmetyinen Arja +2 more
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Genetically modified crops and country image of food exporting countries
British Food Journal, 2005PurposeMany countries have held back from planting genetically modified (GM) food crops due to perceived negative reaction in export and domestic markets. Three lines of research have tested the reality of this fear.Design/methodology/approachIn‐depth interviews were conducted in European countries with key companies and organisations in the European ...
John G. Knight +2 more
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Product‐country images in the arts: a multi‐country study
International Marketing Review, 2008PurposeThe country‐of‐origin literature has focused mainly on tangible products and has neglected largely intangible services and products such as the arts. The objective of this study is to examine the impact that country of origin may have on consumer perceptions of artistic and cultural products and to explore the variables that explain how ...
Alain d'Astous +5 more
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Brand Positioning Based on Brand Image–Country Image Fit
Marketing Science, 2019This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein +4 more
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Conceptualising the influence of corporate image on country image
European Journal of Marketing, 2011PurposeThe aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image).Design/methodology/approachThe authors develop a conceptual framework and a series of propositions, grounded on previous studies on country of origin (COO), image transfer, corporate and place branding ...
Lopez, Carmen +2 more
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