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History and Country-of-Origin Effects
Marketing ScienceWe study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.
Nan Chen, Zemin (Zachary) Zhong
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The extension of animosity model of foreign product purchase: Does country of origin matter?
Journal of Retailing and Consumer Services, 2022H. T. Hoang +3 more
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Antibody–drug conjugates: Smart chemotherapy delivery across tumor histologies
Ca-A Cancer Journal for Clinicians, 2022Paolo Tarantino +2 more
exaly
Status of immigrants' country of origin and Americans' assimilation expectations.
Journal of Personality and Social Psychology, 2021Xian Zhao, M. Biernat
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Research on country-of-origin perceptions: review, critical assessment, and the path forward
Journal of International Business StudiesS. Samiee +3 more
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Planning for post‐pandemic cancer care delivery: Recovery or opportunity for redesign?
Ca-A Cancer Journal for Clinicians, 2021Pelin Cinar +2 more
exaly
Cancer statistics for Hispanics/Latinos, 2015
Ca-A Cancer Journal for Clinicians, 2015Rebecca L Siegel +2 more
exaly
Reverse country of origin effect
Die Masterarbeit beschäftigt sich mit dem so genannten "Reverse Country of Origin" Effekt. Dieser Terminus beschreibt den Effekt, den ein Marken- oder Produktimage auf das Image eines Landes bzw. eines Ortes ausübt. Das Konzept ist der reziproke Zwilling zum so genannten "Country of Origin" Effekt.openaire +1 more source