Results 281 to 290 of about 326,586 (310)
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Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

Journal of Consumer Behaviour, 2016
Mikael Andéhn   +2 more
exaly  

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Leila Hamzaoui-Essoussi   +2 more
exaly  

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu   +2 more
exaly  

Country of origin effects: a literature review

Marketing Intelligence and Planning, 1998
exaly  

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