Results 261 to 270 of about 1,598,508 (306)

History and Country-of-Origin Effects

Marketing Science
We study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.
Nan Chen, Zemin (Zachary) Zhong
openaire   +1 more source

Country of Origin Effect

2020
openaire   +2 more sources

Reverse country of origin effect

Die Masterarbeit beschäftigt sich mit dem so genannten "Reverse Country of Origin" Effekt. Dieser Terminus beschreibt den Effekt, den ein Marken- oder Produktimage auf das Image eines Landes bzw. eines Ortes ausübt. Das Konzept ist der reziproke Zwilling zum so genannten "Country of Origin" Effekt.
openaire   +1 more source

country of origin labeling

2021
openaire   +1 more source

Country, Product-Country, Country-of-Origin, BRAND ORIGIN, or Place Image?

2018
openaire   +1 more source

Country-of-origin effects in consumer processing of advertising claims

International Journal of Research in Marketing, 2005
Peeter W J Verlegh
exaly  

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Journal of Travel Research, 2012
Larry Lockshin
exaly  

Country-of-origin image: measurement and cross-national testing

Journal of Business Research, 2005
Arun Ja Pereira, Chin Chun Hsu, Sumit K Kundu   +2 more
exaly  

Country of origin: A competitive advantage?

International Journal of Research in Marketing, 1999
Jagdish Agrawal
exaly  

Country of Origin

2009
openaire   +1 more source