Results 271 to 280 of about 326,586 (310)

Country-of-origin effects in consumer processing of advertising claims

International Journal of Research in Marketing, 2005
Peeter W J Verlegh, Jan-Benedict E M Steenkamp   +1 more
exaly  

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Journal of Travel Research, 2012
Larry Lockshin
exaly  

Country-of-origin image: measurement and cross-national testing

Journal of Business Research, 2005
Arun Pereira, Chin-Chun Hsu, Sumit K Kundu   +2 more
exaly  

Country of Origin

2009
openaire   +1 more source

The country of origin effect

2018
Tao Qu, Milford B. Green
openaire   +1 more source

Country of origin: A competitive advantage?

International Journal of Research in Marketing, 1999
Jagdish Agrawal, Wagner A Kamakura
exaly  

A dynamic approach to country‐of‐origin effect

European Journal of Marketing, 1998
Eugene D Jaffé
exaly  

Country-of-Origin Effects

Journal of International Consumer Marketing, 1995
openaire   +1 more source

Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue

International Marketing Review, 1989
Karen A Machleit
exaly  

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly