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Country of Origin as a Brand

2020
The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
openaire   +1 more source

Country-of-origin labelling

Nutrition & Food Science, 2010
openaire   +1 more source

Country-of-Origin Effects

Journal of International Consumer Marketing, 1995
openaire   +1 more source

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis   +1 more
exaly  

Country of origin and breast cancer survival

Asia-Pacific Journal of Clinical Oncology, 2013
Paulo S, Pinheiro, Timothy J, Bungum
openaire   +2 more sources

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

Journal of Consumer Behaviour, 2016
Mikael Andéhn   +2 more
exaly  

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Leila Hamzaoui-Essoussi   +1 more
exaly  

Country of origin rule

2017
Weller, Marc-Philippe, Thomale, Chris
openaire   +2 more sources

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