Results 251 to 260 of about 1,598,508 (306)
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2017
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
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Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
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Country of Origin and Representative Bureaucracy
Journal of Public Administration Research and Theory, 2022Abstract A large body of research shows that clients of government services benefit from the presence of bureaucrats with whom they share race or ethnicity. These benefits arise from active or symbolic representation, which scholars argue are grounded in the shared backgrounds, language, and values that race and ethnicity proxy.
Jason A Grissom +2 more
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Logos
Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
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Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
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International Marketing Review, 1997
Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Country‐of‐origin contingencies
International Marketing Review, 2008PurposeThis study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which ...
Josiassen, A, Lukas, BA, Whitwell, GJ
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2004
Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Retail and Distribution Management, 1980
Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
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Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
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Country of Parts, Country of Manufacturing, and Country of Origin
Clothing and Textiles Research Journal, 2012In response to the dominance of hybrid and multinational products in the U.S. textile and apparel marketplace, and the increasing consumer demand for product origin information, the study examined the relationship among multi-level COO displays, consumer purchase preferences, and perceived price.
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Country of Origin, Country of Production, and Country of Assembly
2012As is discussed at the beginning of this book, regardless of whether consumers belong to an individualistic society or a collectivistic society, they are influenced by cognitive and affective forces. Furthermore, they receive information about products and services through personal or interpersonal activity.
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