Results 241 to 250 of about 167,789,224 (251)

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Boris Bartikowski, Leila Hamzaoui-Essoussi, Dwight Merunka   +2 more
exaly  

Chinese MNCs’ Preparation for Host-Country Labor Relations: An Exploration of Country-of-Origin Effect

Human Resource Management, 2014
Helen De Cieri, Cherrie Zhu
exaly  

Consumer‐based brand equity and country‐of‐origin relationships: Some empirical evidence

European Journal of Marketing, 2006
Ravi Pappu, Ray W Cooksey, Pascale G Quester   +2 more
exaly  

Country of origin effects: a literature review

Marketing Intelligence and Planning, 1998
exaly  

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Journal of International Marketing, 2012
Adamantios Diamantopoulos, Nicole Koschate-Fischer   +1 more
exaly  

Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions

Journal of International Marketing, 2019
Albert Assaf, Florian Kock, Alexander Josiassen   +2 more
exaly  

Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin

Journal of Product and Brand Management, 2001
Aron O'Cass
exaly  

Consumer knowledge and use of country-of-origin information at the point of purchase

Journal of Consumer Behaviour, 2004
exaly  

The impact of country of origin in the retail service context

Journal of Retailing and Consumer Services, 1996
exaly  

Country-of-origin image and consumer brand evaluation: a meta-analytic review

Journal of Product and Brand Management
Stephen Oduro, Luca Petruzzellis, Alessandro de Nisco   +2 more
exaly