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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility [PDF]
Journal of Business Research, 2020 Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the moderating variables of age, gender and ethnicity.
Shahzeb Hussain +2 more
exaly +3 more sources
Branching Heuristic Strategy Based on Learnt Clauses Deletion Strategy for SAT Solver [PDF]
Jisuanji kexue, 2021 For the SAT solver,most popular branch variable decision-making strategies are based on the variable activity evaluation of conflict.The unassigned variable with the maximum activity is selected as the decision variable,and the most recent conflict is ...
WANG Yi-jie, XU Yang, WU Guan-feng
doaj +1 more source
Parallel Mining Algorithm of Frequent Itemset Based on N-list and DiffNodeset Structure [PDF]
Jisuanji kexue, 2023 Frequent itemset mining is a basic problem of data mining and plays an important role in many data mining applications.In order to solve the problems of the parallel frequent itemset mining algorithm(MrPrePost) in big data environment,such as algorithm ...
ZHANG Yang, WANG Rui, WU Guanfeng, LIU Hongyi
doaj +1 more source
Credibility of preprints: an interdisciplinary survey of researchers [PDF]
Royal Society Open Science, 2020 Preprints increase accessibility and can speed scholarly communication if researchers view them as credible enough to read and use. Preprint services do not provide the heuristic cues of a journal's reputation, selection, and peer-review processes that ...
Courtney K. Soderberg +2 more
doaj +1 more source
Stability-based Term Evaluation Method in First-order Logic [PDF]
Jisuanji gongcheng, 2019 To address the complex term structure and difficult extraction of grammatical and semantic features in first-order logic,this paper analyzes the constraints and measurement rules of Herbrand semantic features of a term in text replacement.On this basis ...
ZHONG Jian, XU Yang, CHEN Shuwei, HE Xingxing
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The role of the author in the hagiographic narrative: Selected examples of Serbian lives [PDF]
Zbornik Radova Vizantološkog Instituta, 2023 The theoretical and historical questions discussed in this paper concern the relationship between the hagiographical text, its author and its audience. Within the overall structure of the work, the author’s role as the direct or indirect witness
Marjanović-Dušanić Smilja
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IET Intelligent Transport Systems, 2022 Reliable decision‐making in a safety‐critical system depends on the consistency of the state of the system process. Based on the decision‐makeing properties of safety‐critical systems, the definition of the critical component, Boolean evolution system ...
Ke‐Ming Wang +4 more
doaj +1 more source
Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions
Jurnal Manajemen Teori dan Terapan, 2022 Objective: In recent years, vlogging or a trending term, especially among YouTube viewers, has increasingly bombarded content on Google's video site. This study examines the antecedents and consequences of credibility and parasocial interactions on food ...
Dea Farahdiba
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International Journal of Business Reflections, 2023 The purpose of this research is to examine the relation of influencer credibility with product interest through the mediation of para-social relationships.
Seerat Fatima, Usamah Iyyaz Billah
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Games and Economic Behavior, 2006 The theory of mechanism design and implementation abounds with clever mechanism whose equilibrium outcomes are optimal according to some social choice rule. However, the cleverness of these mechanisms relies on intricate systems of rewards and punishments off-the-equilibrium path.
Luis Corchón +2 more
openaire +4 more sources