Results 11 to 20 of about 1,244,649 (243)

INFLUENCER MARKETING ON SOCIAL MEDIA: EXPLORING THE ROLE OF SOURCE CREDIBILITY IN GENERATING PARA SOCIAL RELATIONSHIPS AND PRODUCT INTEREST

open access: yesInternational Journal of Business Reflections, 2023
The purpose of this research is to examine the relation of influencer credibility with product interest through the mediation of para-social relationships.
Seerat Fatima, Usamah Iyyaz Billah
doaj   +1 more source

Majority of German citizens, US citizens and climate scientists support policy advocacy by climate researchers and expect greater political engagement

open access: yesEnvironmental Research Letters, 2021
Scientists’ role in outreach and advocacy has been debated extensively, but empirical evidence on its perceived legitimacy is scarce. We contacted scientists researching climate change to investigate scientists’ engagement levels, as well as expectations
Viktoria Cologna   +3 more
doaj   +1 more source

The spread of low-credibility content by social bots [PDF]

open access: yesNature Communications, 2017
The massive spread of digital misinformation has been identified as a major threat to democracies. Communication, cognitive, social, and computer scientists are studying the complex causes for the viral diffusion of misinformation, while online platforms
Chengcheng Shao   +5 more
semanticscholar   +1 more source

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

open access: yesJournal of Retailing and Consumer Services, 2021
Collaborations between influencers and brands have become increasingly popular in recent years. Previous research has mainly focused on influencer marketing as a commercial action designed to enhance followers' perceptions and reactions toward promoted ...
D. Belanche   +3 more
semanticscholar   +1 more source

THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH

open access: yesJurnal Ilmu Keluarga dan Konsumen, 2022
Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be
Cep Abdul Baasith Wahpiyudin   +8 more
doaj   +1 more source

Credibility Assessment Method of Sensor Data Based on Multi-Source Heterogeneous Information Fusion

open access: yesSensors, 2021
The credibility of sensor data is essential for security monitoring. High-credibility data are the precondition for utilizing data and data analysis, but the existing data credibility evaluation methods rarely consider the spatio-temporal relationship ...
Yanling Feng   +3 more
doaj   +1 more source

The Credibility of Certifiers [PDF]

open access: yes, 2011
It is often argued that certifiers have an incentive to offer inflated certificates, although they deny it. In this paper, we study a model in which a certifier is paid by sellers, and may offer them inflated certificates, but incurs costs if doing so ...
Stolper, Anno
core   +5 more sources

Robust credibility. [PDF]

open access: yesInsurance: Mathematics and Economics, 1993
AbstractOutlier observations caused by big claims or by an event producing a series of claims are a special problem in ratemaking and in tariff calculation. The authors believe that combining credibility and robust statistics is the right answer to this problem.
Alois Gisler, Peter Reinhard
openaire   +1 more source

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

open access: yesAustralasian Marketing Journal, 2020
This paper investigates the impact of social media influencer endorsements on purchase intention, more specifically, the impact advertising disclosure and source credibility have in this process.
Jason Weismueller   +3 more
semanticscholar   +1 more source

Des autoroutes aux sentiers

open access: yesRevue d'anthropologie des connaissances, 2023
This article examines the interdisciplinarity of research project applicants as a potential vector of credibility. Interdisciplinarity is observed at the biographical level as a series of disciplinary mobilities which take place with acquiring funding ...
Pierre Benz, Thierry Rossier
doaj   +1 more source

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